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Women determined to be the change the Automotive Industry needs: Part 1 – Chantel Steyn

Five women in the automotive industry, all accredited members of the Motor Industry Workshop Association (MIWA), a proud Association of the Retail Motor Industry Organisation (RMI), talk to us about what they love and don’t love about the industry, and how they see the industry evolving.

– article courtesy of retail motoring industry organization (RMI)

CHANTEL STEYN had to leave her job in the government sector to join her husband at his Car Service City branch in Pretoria in 2018, after the business expanded rapidly within two months of opening. She bought her own Car Service City branch, also in Pretoria, a year later.

I’ve often been told ‘what do you know about vehicles?

– Chantel Steyn

The branch was awarded Best New Branch and Best Branch Overall in the franchise in 2019.

She was fortunate to experience full support from male colleagues and suppliers, but there is no doubt women are not seen as equals in the industry.

“I’ve often been told ‘what do you know about vehicles?’ when people find out what I do for a living. I tell them you don’t have to know everything about vehicles to manage a business well. Men tend not to take your opinions seriously until they get to know you and can see what you are contributing to the business.

“There is no glitz and glam, so you need to be a strong character. You have to remember customers are your bread and butter, so you must be competitive; always one step ahead of the rest when it comes to customer service and quality workmanship.”

Determined to set an example for women by being the best in her field, Chantel also wants to empower women to excel in the industry. She adds that she will always champion excellent customer service and quality workmanship.

“You are the creator of your own destiny, so never give up on your dreams,” she says. 

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