Heels & Horsepower Magazine


Meet the new, sportier, cutting edge Audi A4

The A4 represents the core of the Audi brand.

After four years in the making, the successful midsize sedan is now tauter, sportier and more intelligent than before. Its exterior has evolved into Audi’s new design language and the introduction of the large MMI touch display offers the kind of operating experience that customers will be familiar with from their smartphone.

Further to this, the new Audi A4 is the brand’s first model to usher in fully integrated connectivity functions with Audi connect, thereby enabling safety and service; security and convenience as well real-time infotainment functions to the driving experience.

The engine options now come with a mild-hybrid system (MHEV) which allows for efficiency and comfort from broad-based electrification. This combination of advanced design, new technology, an efficient and connected driving experience, makes the product improvement on the Audi A4 quite a substantial package in the premium B-Sedan segment.

SPORTY LOOKS: The midsize model looks even more dynamic and sophisticated thanks to the sportier design highlights.  The Singleframe grille is now broader and flatter; horizontal lines emphasize the width at the front and rear.  The side view is defined by the distinctive muscles above the fenders and the lower set shoulder line in between. They form strong contours above the wheels and make the quattro genes outwardly visible.

LED headlights now come standard in the Audi A4 and are available in different variations.

LED headlights now come standard in the Audi A4 and are available in different variations. The 35 TFSI features low beam, high beam and daytime running lights in LED technology. The 40 TFSI and S4 will feature a higher version of LED including a different daytime running light design and dynamic indicators for the rear; also available optionally is the top-of-the-line Matrix LED headlights with fully automatic high beam.

The equipment line concept is equally new: standard, Advanced and S line are now available for the exterior, not to mention the independent look of the S model with the standard high gloss styling package to accentuate it’s exterior look. 

Customers can choose from 12 paint colours, including a new Terra Grey colour option.

When it comes to the wheel options, 17” size is configured as standard on the entry trimline and a 18” standard wheel size on the Advanced and S line trims. There is an option to upgrade to 19” for a further sportier look. The Audi S4 offers 19” wheels as standard with a choice of three designs.

MODEL RANGE: Audi will be offering the A4 model line with three turbocharged engines in South Africa. Their power outputs range from 110 kW to 260 kW – from the Audi A4 35 TFSI up to the Audi S4 TFSI. For the market launch in October 2020, two engine variants (A4 35 TFSI and 40 TFSI) will feature a mild-hybrid system (MHEV) based on 12 volts, which reduces fuel consumption while improving comfort. This broad-based electrification makes an important contribution to achieving positive fuel consumption. In everyday use, the MHEV system reduces fuel consumption by up to 0.3 litres per 100 kilometres according to individual Audi measurements.  All A4 models come off the production line with an automatic transmission as standard.

The model range is detailed below:

ModelEngine (l)Power (kW)Torque (Nm)
Audi A4 35 TFSI Standard2.0 TFSI110270
Audi A4 35 TFSI Advanced2.0 TFSI110270
Audi A4 40 TFSI Standard2.0 TFSI140320
Audi A4 40 TFSI Advanced2.0 TFSI140320
Audi A4 40 TFSI S line2.0 TFSI140320
Audi S43.0 TFSI260500

The range is expected to include a diesel engine in quarter one of 2021.

THE AUDI S4 TFSI: The 3.0 TFSI offering follows from the previous generation Audi S4. It combines sports car performance with good levels of efficiency and also impresses with high power, ample torque, spontaneous response and a sonorous sound. The direct petrol injection engine with turbocharging has an output of 260 kW and produces a hefty torque of 500 Nm from 1,370 to 4,500 rpm.

The turbo V6 engine accelerates the Audi S4 from 0 to 100 km/h in 4.7 seconds, and up to an electronically governed top speed of 250 km/h. In the new S4, a fast and smoothly shifting eight-speed tiptronic handles the power transfer. The quattro permanent all-wheel drive makes a large contribution to the sporty handling of the S4. In normal driving, it distributes engine forces with a slight emphasis of the rear wheels – if necessary the majority of forces can be directed to the axle with better traction.

LOCAL PACKAGES: The new Audi A4 range will offer the package concept as introduced on other new models launched in South Africa. The packages include:

  • Comfort
  • Technology
  • Sport
  • Lights (35 TFSI only)
  • Assistance / City Assistance / Lane Assistance

MARKET INTRODUCTION AND PRICING: The Audi A4 range is currently available for sale at all Audi Dealerships in South Africa.

The model range is priced as follows:

  • Audi A4 35 TFSI S tronic:   R 644,000
  • Audi A4 35 TFSI Advanced S tronic:   R 663,000
  • Audi A4 40 TFSI S tronic:   R 681,500
  • Audi A4 40 TFSI Advanced S tronic:   R 700,500
  • Audi A4 40 TFSI S line S tronic:   R 726,500
  • Audi S4 TFSI 260kW quattro tiptronic:  R 944,500

All models come standard with the 5 year / 100 000km Audi Freeway plan, inclusive of all taxes.

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