Heels & Horsepower Magazine

The panoramic sunroof is the most popular optional feature in the Volkswagen model range

Press Release: Volkswagen South Africa

Of the 55 737 Volkswagen cars (including Volkswagen Commercial Vehicles) sold in the first 10 months of 2021, the majority of them were sold with the tilting and sliding panoramic sunroof – making it the most popular optional feature across the model range.

“The panoramic sunroof is especially popular in the Polo GTI and Golf GTI model ranges, which have seen 90% of all of these vehicles being sold with this optional feature. The panoramic sunroof is a standard feature in the Golf R and Touareg. The only reason we do not have a 100% uptake in the GTI models is due to the fact that some of our corporate customers do not opt for the panoramic sunroof for their fleets,” said Steffen Knapp, head of the Volkswagen Passenger Car brand.

The panoramic sunroof was also the most selected optional feature in the Tiguan model range. In the outgoing Caddy model range however, only the fixed sunroof is available and this was the most popular optional feature in 2021.

In the T-Cross and the T-Roc model ranges, Park Assist with the rear view camera was the most popular. In the Touareg, the Advanced Safety Package, which consists of Lane Assist and Side Assist with Night Vision and Head-up display, was the most selected optional feature in 2021.

Due to the utilitarian nature of the Volkswagen Commercial Vehicles and particularly the Amarok, the best-selling optional feature was the heavy duty suspension and tow bar which enhances durability and practicality.

The Volkswagen model range has a host of class-leading driver assistance systems. The Advanced Safety Package was the best-selling driver assistance system with 80% of Touaregs sold in South Africa having this feature.

In the Kombi range, Trailer Manoeuvring Assist was the most popular optional feature. Due to its size, most Crafter customers ordered Park Assist with the rear view camera for improved visibility and manoeuvrability.

A total of 41 exterior colours (solid paint, metallic paint and pearlescent paint) are offered in the Volkswagen range and Pure White was the best-selling exterior colour.

Over 55 000 Volkswagens sold in the first 10 months of 2021

Press Release: Volkswagen South Africa

In a year that has been adversely affected by the Covid-19 pandemic as well as a global shortage of semi-conductor chips, Volkswagen has remained South Africa’s best-selling passenger car brand in the first 10 months of 2021.

In the first 10 months of 2021, the Volkswagen Passenger Car brand has sold 51 381 vehicles in the local market. The Volkswagen Polo Vivo is the best-selling model with 18 241 units sold (2 747 more units when compared to the same period last year). The T-Cross, the leader of the A0 SUV segment, is now the best-selling imported model with 5 912 units sold from January to October.

“Despite the vehicle supply challenges our Brand is experiencing, our dealer partners, which account for over 75% of total Volkswagen sales, displayed resilience to ensure that we maintain our leadership in the passenger car market in South Africa,” said Steffen Knapp, head of the Volkswagen Passenger Car Brand.

The Volkswagen model range was bolstered by the market introduction of the new Tiguan in July and new Golf GTI in September. The new Tiguan, which is Volkswagen’s second best-selling SUV, has sold 1 301 units since its launch. Meanwhile, the new Golf GTI has sold 201 units during its first two months of retail.

Volkswagen Commercial Vehicles has improved its market share to 3.7% when compared to the same period last year. The brand delivered 4 356 units to customers in the first 10 months of 2021. 

The Amarok double cab is the best-selling model with 1 485 units sold and accounted for over 30% of the Brand’s sales. The T6.1 Kombi and Caravelle also reported good sales of 853 units during this period.

2022 will be an exciting year for Volkswagen. The Brand will introduce the new Polo, all-new compact SUV, the Taigo, and the new Polo Sedan. Performance will be taken to the next level with the market introduction of the new Golf 8 R and Tiguan R.

For Volkswagen Commercial Vehicles, 2022 will also be an important year with the market introductions of the new Caddy and the highly anticipated new generation Amarok.