Heels & Horsepower Magazine

Volkswagen adds the Taigo to its T SUV range

By H&H Admin

The Taigo, Volkswagen’s compact SUV coupé, will join the T SUV model range in the first half of 2022

The Taigo will join the T-Cross and T-Roc as Volkswagen’s trio of compact SUVs in the A0 SUV segment. By the end of 2022, Volkswagen’s T SUV range will consist of seven models namely the T-Cross, Taigo, T-Roc, Tiguan, Tiguan Allspace, Tiguan R (launching in the local market in the third quarter of 2022) and Touareg. 

Taigo derives its name from a combination of ‘tiger’ and ‘Taiga’, which is a forest in the Northern Hemisphere. Taigo symbolises strength, outdoors and adventure. The SUV’s name starts with the letter ‘T’ and follows Volkswagen’s naming convention for its SUVs in South Africa. 

The new Volkswagen Taigo impresses with its trendy crossover body style, raised seating position and pioneering connectivity. Numerous driver assistance systems guarantee comfort and a high level of safety for all passengers. With full LED headlights, a digital cockpit and the latest generation of infotainment systems, the Taigo sets high technology standards in its class.

The Taigo will be offered with Volkswagen’s popular tilting and sliding panoramic sunroof. The Volkswagen Taigo will only be available with the 1.0 TSI 85kW DSG® engine. 

The panoramic sunroof is the most popular optional feature in the Volkswagen model range

Press Release: Volkswagen South Africa

Of the 55 737 Volkswagen cars (including Volkswagen Commercial Vehicles) sold in the first 10 months of 2021, the majority of them were sold with the tilting and sliding panoramic sunroof – making it the most popular optional feature across the model range.

“The panoramic sunroof is especially popular in the Polo GTI and Golf GTI model ranges, which have seen 90% of all of these vehicles being sold with this optional feature. The panoramic sunroof is a standard feature in the Golf R and Touareg. The only reason we do not have a 100% uptake in the GTI models is due to the fact that some of our corporate customers do not opt for the panoramic sunroof for their fleets,” said Steffen Knapp, head of the Volkswagen Passenger Car brand.

The panoramic sunroof was also the most selected optional feature in the Tiguan model range. In the outgoing Caddy model range however, only the fixed sunroof is available and this was the most popular optional feature in 2021.

In the T-Cross and the T-Roc model ranges, Park Assist with the rear view camera was the most popular. In the Touareg, the Advanced Safety Package, which consists of Lane Assist and Side Assist with Night Vision and Head-up display, was the most selected optional feature in 2021.

Due to the utilitarian nature of the Volkswagen Commercial Vehicles and particularly the Amarok, the best-selling optional feature was the heavy duty suspension and tow bar which enhances durability and practicality.

The Volkswagen model range has a host of class-leading driver assistance systems. The Advanced Safety Package was the best-selling driver assistance system with 80% of Touaregs sold in South Africa having this feature.

In the Kombi range, Trailer Manoeuvring Assist was the most popular optional feature. Due to its size, most Crafter customers ordered Park Assist with the rear view camera for improved visibility and manoeuvrability.

A total of 41 exterior colours (solid paint, metallic paint and pearlescent paint) are offered in the Volkswagen range and Pure White was the best-selling exterior colour.

Volkswagen Group South Africa tops passenger car market in pandemic-hit 2020

Despite a year that was severely affected by the Covid-19 pandemic, Volkswagen Group South Africa (VWSA), which consists of the Volkswagen Passenger Cars and Commercial Vehicles brands as well as Audi, ended 2020 as the passenger car market leader in South Africa. 

“2020 was a challenging year not just for our brands but for the motoring industry as a whole and to come out of 2020 still holding onto our leadership of the passenger car market, is an incredible feat,” said Mike Glendinning, VWSA Sales and Marketing Director. 

According to naamsa, 380 449 vehicles were sold in South Africa last year, a 29.1% decline when compared to 2019. “VWSA was severely affected by the pandemic which ground vehicle sales to a halt in April; our 2020 sales are down by 28.9% year-on-year when compared to 2019,” said Glendinning. 

In what was been an unprecedented year, VWSA’s performance in 2020 is thanks to our dedicated Dealer Network who pushed for every sale.

“Despite the difficulties we faced in 2020, the Volkswagen Passenger Cars brand posted a record market share last year; the 21.6% market share achieved by the brand in 2020 is 1.2% higher than the one in 2019 and is the highest market share in the history of the brand as well as the highest market share of all Volkswagen markets across the world,” added Glendinning.

The Volkswagen Passenger Cars brand recorded total sales of 53 319 units last year. With 19 750 units sold in 2020, the locally-manufactured Polo Vivo is not only Volkswagen’s top-selling vehicle, but it is also the South Africa’s best-selling passenger car. The compact SUV, the T-Cross, is now Volkswagen’s best-selling imported vehicle with 5 693 units sold in 2020. With less than two years since being launched in South Africa, the T-Cross is now sitting in second position in the A0 SUV segment in the local market. 

In a year that was particularly challenging for the premium market, the Audi brand increased its market share by 0.3% when compared to 2019 and recorded full-year sales of 5 819 units last year. The Audi Q2 was the best-selling model range for the premium brand last year posting sales of 1 131 units. 

Volkswagen Commercial Vehicles, which is responsible for vehicle derivatives like the Amarok, Caddy, Kombi, Caravelle, Panel Van and the Crafter, posted total sales of 4 344 and ended the year with a 3.7% market share in 2020. The Caddy was the brand’s best-selling derivative with 1 730 units sold in 2020. 

I’d also like to thank our loyal Audi and Volkswagen customers who continue to ensure that VWSA is South Africa’s most loved passenger brand year after year.

“In what was been an unprecedented year, VWSA’s performance in 2020 is thanks to our dedicated Dealer Network who pushed for every sale. I’d also like to thank our loyal Audi and Volkswagen customers who continue to ensure that VWSA is South Africa’s most loved passenger brand year after year,” concluded Glendinning.

Looking ahead at 2021

This year, Volkswagen South Africa will be turning 70 years old in August. The first Volkswagen rolled off the production line in Uitenhage in 1951. Besides Volkswagen’s special birthday, there are also some exciting vehicles making their way to South Africa this year. The Volkswagen Passenger Cars brand will start off the year with a bang with the launch of the highly-anticipated hot hatch, the Golf 8 GTI. A Tiguan facelift, as well as the Golf 8 R, will also be launched in the local market this year. 

2021 will also be an action-packed year for the Volkswagen Commercial Vehicles brand as they kick off the year with sales of the most powerful bakkie in South Africa, the Amarok 190kW, from the first quarter of this year. New model introductions include the T6.1 Kombi, Crafter Auto, as well as the fifth generation of the best-selling Caddy model range. 

Besides the introduction of a totally refreshed and extensive R and RS performance range (new RS4, RS5, RS6, RS7, RSQ8, RSQ3, R8 are all due in 2021), key model introductions for this year for the Audi brand in South Africa include the all-new Audi A3 model range. The Audi Q5 and Q2 model ranges are also due for a facelift in 2021 as well.