Heels & Horsepower Magazine

One millionth PEUGEOT 3008 rolls off production lines at the Sochaux factory

Press Release: Stellantis South Africa

Five years after its launch, the PEUGEOT 3008, one of the brand’s bestsellers, is already celebrating its one millionth model, which has rolled off the production lines at the Sochaux factory. The employees gathered around the PEUGEOT 3008 Hybrid to celebrate the launch of this millionth vehicle.

A huge success: The latest generation PEUGEOT 3008 has already passed the one million mark. Manufactured in Europe and China, it began by winning over the experts before it was even rolled out on the markets, since it has received seventy-six awards worldwide, including the prestigious Car of the Year award in 2017.

In France, the PEUGEOT 3008 has been the leader in its segment since its first month on the market. In Europe, it comes in second place in the SUV segment in 2021. It has also taken a strong position in Southern Europe, where it is number one in Portugal and number two in Italy and Spain.

Europe accounts for 65% of PEUGEOT 3008 sales. Its major markets outside Europe are Turkey, Israel, Japan and Egypt. More than 80% of the PEUGEOT 3008’s sales are of automatic gearbox versions, and almost 38% are in higher segments, perfectly illustrating the upmarket positioning of the PEUGEOT brand.

The PEUGEOT 3008 offers the latest generation of driving aids, as well as a PEUGEOT i-Cockpit® with a new high-quality display and a new 10-inch high-definition touch screen. The vehicle is the perfect embodiment of the “power of choice”, offering rechargeable hybrid, two- or four-wheel drive and internal combustion engines, combining driving pleasure and efficiency.

The PEUGEOT 3008 has won over customers thanks to its dynamic qualities and distinctive, modern exterior style. The interior, with its i-Cockpit®, offers a technological, warm, and cosy atmosphere, a very different environment in which customers feel at ease, and one of the best overall satisfaction levels in Europe.

Peugeot has a notable legacy in producing pick-up trucks

When it comes to building pick-up trucks, Peugeot is a veteran with decades of experience under its belt. 

One of the oldest car brands in the world, Peugeot entered the pick-up market in 1938 with the introduction of the Peugeot 202 U Camionnette / Bâchée. A small number of these 202 pick-ups were imported to South Africa after World War II, most of them being redundant former French military stock. They were not even re-painted, but made their debut in matt army green colouring. Only one of these vintage 202s still exists in South Africa, where it forms part of a lucky owner’s private collection. 

Peugeot 202 U Camionnette
Image: Orlando Auto Museum

Following the imported 202, Peugeot released car models of the locally manufactured 203. National Motor Assemblers, part of the Stanley Motors Group, started assembling 203 cars at Natalspruit industrial site in Alberton, south of Johannesburg in 1950. Although there was a 203 pick-up manufactured in France until 1960, they were not for sale in South Africa

Peugeot 403 Pick-Up
Image Wikipedia

The 403 model followed in 1956 and was the next Peugeot pick-up to appear on the market. Only a handful of these models are reportedly left in the country today, in the collections of classic car enthusiasts. Comfort, economy and durability coupled with superb road holding, precise steering and excellent brakes were the hallmarks of these 403 pick-ups and they built up a tremendous reputation in South Africa, especially in the country districts.

Further north in Africa, Peugeot’s success story in Nigeria supposedly began with a hundred privately-imported Peugeot 403s back in the late 1950s, firmly establishing the brand and its suitability for the rigours of the continent. 

When its successor, the 404 pick-up appeared, Peugeot pick-ups began making deep tracks in Africa. It was hugely popular in South Africa and throughout the rest of the continent where it became a faithful workhorse on farms, at small business and across various industries. It was not uncommon to see large industrial projects, like the building of the Sishen–Saldanha iron ore railway line and export harbour, to solely run on Peugeot 404 wheels. 

Peugeot 404 Sedan
Image: Pixabay

In its heyday, the 404 pick-up was found from Cape Town to Cairo and everywhere in between, because of its ability to go anywhere in Africa. The 404 series was also locally assembled at Natalspruit industrial site in Alberton.

Although a total of 2,885,374 Peugeot 404 units were produced worldwide, “only” 794 760 of those were pick-ups / châssis cabine. While the 404 cars were manufactured until 1978 in South Africa, the 404 pick-ups stuck around for longer, being produced in Kenya until 1991. As the saying goes: “unstoppable, unless you forget to top it up!”

The legendary Peugeot 504 was also available in a pick-up model, but never came to the South African market. Described as the “King of the African road”, it was produced in Kenya until 2004 and Nigeria until 2006. So tough were these 504 pick-ups that they could be entered, with minimal mechanical adjustment, into the notorious African off-road rallies, winning the 1984 African Rally Championship and, at the same time, writing the Peugeot 504 pick-up into the rally rankings forever.

And you thought a Peugeot double cab will be a first in history for Peugeot. But long before it became fashionable, Peugeot built a four-door double cab 504 pick-up in China and Argentina. 

With such an impressive pedigree of pick-ups in its ancestry, Peugeot’s next generation pick-up has big tyres to fill.  

Peugeot 2008 SUV is crowned South African Car of the Year 2021

The Peugeot 2008 SUV is the 2021 South African Car of the Year, beating 23 finalists in the prestigious competition. The announcement was made by the South Africa Guild of Mobility Journalists (SAGMJ) this morning.

The dynamic and distinctive cross-over held its head proudly above South Africa’s motoring best to take the overall title. Along the way it was also honoured with the 2021 Jurors Excellence Award and beat out five strong competitors in the hotly contested Compact Family category, one of the most contested groups in this year’s competition.

We’re naturally delighted by the recognition by the South African Guild of Mobility Journalists of our exciting Peugeot 2008 SUV

Leslie Ramsoomar, Managing Director of Stellantis South Africa

There were six nominees in the category, including Hyundai’s Creta crossover, Toyota’s Corolla Sedan, the Volkswagen T-Roc, Kia Seltos, and the Mazda CX-30.

The Peugeot 2008 allows families to escape the ordinary, the versatile SUV designed firmly with lifestyle intentions. Next generation technology, a selection of powerful, fuel-efficient engines and dynamic, appealing styling all contributed to the car being recognised for the SAGMJ’s accolade.

“We’re naturally delighted by the recognition by the South African Guild of Mobility Journalists of our exciting Peugeot 2008 SUV,” said Leslie Ramsoomar, Managing Director of Stellantis South Africa. “We believe the car certainly deserves it. It’s been a major success for customers and we’re proud of the results it’s achieving thanks to major efforts from our Stellantis and dealer teams.”

The accolade is the second for Stellantis from the SAGMJ this year, the new company being recognised in June as the most-admired car company in the country.

With its fluid and robust lines, the all-new Peugeot 2008 SUV delivers masterful power and efficiency. Its striking front grille, horizontal bonnet, and raised ground clearance enhance the sophisticated and sharp design. At the rear, the spoiler, gloss black rear cluster connecting strip, and chrome exhaust affirm its sporty, tenacious personality.

“The Competition has taken on a whole different meaning over the last 18 months,” said Ramsoomar. “Every car maker has fought gallantly and is worthy of congratulations, but especially to the other category winners and all the finalists.”

There were 23 finalists in the running for this year’s awards across nine categories. Stellantis featured twice amongst the nominees, the new generation Opel Corsa ranking in the Compact category.