Heels & Horsepower Magazine

Fury expands Stellantis brands in Richards Bay

The integration of brands and on-going dealer network expansion continues at Stellantis South Africa, with the latest expanded facilities now open in Richards Bay, KwaZulu Natal.

Fury Motor Group is expanding their existing facility on the North Coast already representing sales and service for Stellantis’ Opel brands. A revamp of their existing showroom along with a brand new showroom planned for Stellantis brands will extend Fury’s offering to sales of the Jeep, Fiat, and Fiat Professional range.

Founded in 1995 with a single dealership in Sandton, Johannesburg, Fury Motor Group has grown quickly across brands, building confidence for customers around the country. The group first expanded into KZN in 2007 and now forms part of the Hatfield Motor Group.

“We believe the current mix of dealers in the KZN region continues to bolster our customer experience in our constant drive for improved customer satisfaction,” said Leslie Ramsoomar, Managing Director of Stellantis South Africa. “Fury Motor Group is well-established and trusted amongst our customers. We look forward to providing our customers in Richards Bay even more convenience through Fury.”

Leading the team at Fury Richards Bay is Dealer Principal, Greg Massey-Hicks. “Our constant drive to improve and grow is as much a Fury business value as it is a customer philosophy for us in Richards Bay,” says Massey-Hicks. “We are proud of the hard work we put into building solid customer relationships. Offering benchmark service levels comes with a great responsibility. That’s why we work so hard to uphold the four core components of what makes Fury Motor Group’s service the best in the industry: our People, our Brand, our Ethics and the Community around us.”

Fury Richards Bay is open to handle Opel, Fiat, Fiat Professional, and Jeep customers.

Stellantis South Africa scoops first ever Most Admired Car Company Award

Stellantis South Africa has been recognized as the most-admired car company in the country by the South Africa Guild of Mobility Journalists (SAGMJ).

Stellantis South Africa has been recognised as the most-admired car company in the country by the South Africa Guild of Mobility Journalists (SAGMJ). The accolade was announced at the media group’s Annual General Meeting on 26 June.

Awarded for the first time in the SAGMJ’s 59-year history, the accolade recognises Stellantis’ professionalism and commitment to customers and media alike across all its brands.

Stellantis is the result of a historic merger of equals (Fiat Chrysler Automobiles and Peugeot S.A. ‘Groupe PSA’) in one of the largest motor industry deals in the last decade. Combining two strong business entities with diverse backgrounds, wide-ranging talents, and inspiring heritage has created a broad-based platform of iconic brands to exceed customer expectations.

We’re delighted by the South African media’s recognition and admiration of Stellantis

– Leslie Ramsoomar, Managing Director of Stellantis South Africa

As a result, Stellantis is now a major motor industry force in the South African landscape. Representing 72 dealerships across the country selling eight brands (Abarth, Alfa Romeo, Citroën, Fiat, Fiat Professional, Jeep, Opel and Peugeot) and there are growth plans to open 12 new facilities by the end of the year.

“We’re delighted by the South African media’s recognition and admiration of Stellantis,” said Leslie Ramsoomar, Managing Director of Stellantis South Africa. “Not only is the media an important constituency for us, enabling us to get our story out to South African consumers and industry stakeholders, but it is a proud endorsement for us of the efforts that go into creating the ultimate customer experience across our brands.”

All the brands in the global Stellantis stable

Speaking at the SAGMJ’s AGM, Chairman Carl Wepener cited Stellantis’ professional managerial style and incredible knowledge displayed during all launches, the company’s commitment to journalists and customers alike, and passionate commitment to all the brands in the group amongst the criteria considered for the award.

“Stellantis’ vision to become a globally recognised entity in South Africa and their management’s commitment to going the extra mile to ensure that journalists are informed of the long-term strategies envisaged, contributed to the success of the Stellantis brand introduction into the local market,” said  Carl Wepener, Chairman, SAGJM. “The professional conduct and attention given by senior management to every journalist, irrespective of stature and seniority, when attending vehicle launches as well as granting interviews is a sign of their dedication.”