Lexus South Africa has today announced well-known media personality, sports broadcaster and businessman – Robert Marawa, as its new brand ambassador. Robert kicks off his brand experience with the 2021 Lexus IS 300 h F Sport in Poseidon Blue.
As one of the country’s esteemed media personalities, Robert is the epitome of someone who embodies true class, style and charisma.
Robert was a perfect choice, as he has shown the ability to constantly evolve his own personal brand personality. This speaks to Lexus’ core brand values: Anticipate, Innovate, Captivate.
Robert will kick off his Lexus experience in the much-loved and re-imagined IS luxury sedan. The Lexus IS sports sedan delivers a new level of luxury as standard, in addition to a core focus on evocative design, imaginative technology and leading driving dynamics.
At the same time, Robert will experience hybrid performance and technology-rich vehicles during his tenure as brand ambassador. Robert expressed his appreciation for the privilege he’s been afforded: “I am really honoured to begin my journey with a global brand such as Lexus and really excited to experience the cutting-edge hybrid drive that the Lexus IS – my first chariot – boasts.”
Marawa is the first Lexus ambassador to be confirmed in a while, and the brand looks forward to working with him. Furthermore, and true to the Lexus tagline − Experience Amazing – the brand delivers a strong, unified message and it signals a progressive shift in a lifestyle direction.
Lexus has unveiled the second model of the next generation of Lexus at the world premiere of the new LX in the Kingdom of Saudi Arabia and the United Arab Emirates.
Since its launch in 1996, the LX has been well received as Lexus’ flagship SUV due to its high-quality, ride comfort, and driving performance that can withstand all kinds of roads around the world. This has been achieved by refining the founding concepts of the LX: “reliability”, “durability”, and “rough-road driving performance”.
A taste of what to expect in the new LX
The new LX will be available with a high-output, high-torque 3.5-liter V6 twin-turbo petrol engine and a powerful 3.3-litre V6 diesel twin-turbo engine.
Electronically controlled brakes (ECB) and an electric power steering system (EPS) are also adopted to ensure customers will be able to enjoy Lexus-unique driving performance to the fullest, both on-road and off-road. These innovations, plus the adoption of two new available powertrains, will contribute to improved environmental performance, reducing annual CO2 emissions when the vehicle is in use. The reduction in emissions equates to approximately 20 percent on a global cumulative basis, compared to the previous mode.
The instrument panel features Lexus’ first dual display with a 12.3-inch upper screen and 7-inch lower screen; and as a world first, the LX features a Back Underfloor View functionality, which displays the area beneath the rear part of the vehicle.
The new LX is more personalised, with the newly added VIP grade, which is specially designed with four independent seats for elegant and safe travel on all kinds of roads.
New 22-inch forged alloy wheels employ the high contrast of black and machined brilliance to emphasise that they are the largest ever offered by Lexus.
We will share local spec packages and pricing when it becomes available to us.
Lexus has unveiled the second model LX at a global event held in the Kingdom of Saudi Arabia and the United Arab Emirates.
The new LX, which embodies the brand’s commitment to meeting the diversifying needs and lifestyles of customers, will be available with a high-output, high-torque 3.5-liter V6 twin-turbo petrol engine and a powerful 3.3-litre V6 diesel twin-turbo engine.
The new LX is scheduled to go on sale in South Africa in the first quarter of 2022.
Lexus South Africa has committed to plant enough Spekboom trees for every hybrid model sold locally; in an effort to offset each of the vehicles’ carbon emissions for at least one year.
Lexus, a subsidiary of Toyota, who have already announced plans to achieve carbon neutrality by 2050, is equally committed to the Paris Agreement (international treaty on climate change) and its call to the world to reduce the emission of gases that contribute to global warming.
As part of this commitment, Lexus SA has launched a campaign on various media platforms, to conscientise the local market about its drive to plant Spekboom for every hybrid vehicle sold. As of mid-August 2021, Lexus South Africa had already planted more than 6 000 Spekboom plants at the Owl Rescue Centre in Hartbeespoort.
Spekboom are succulent plants that help remove carbon dioxide in the atmosphere and can absorb between four and 10 tonnes of carbon per hectare. They are excellent soil-binding plants for preventing soil erosion, can grow as tall as five metres and can live up to 200 years.
What is also telling in the context of alternative vehicle propulsion and electrified mobility is that Lexus has been a pioneer and an innovator in the luxury car market since the launch of the RX 400h in 2005. The brand’s electrified vehicles have accounted for a cumulative global reduction of carbon dioxide emissions of approximately 19 million trees.
In 2020, 33% of global Lexus vehicle sales were electrified variants. As a luxury brand, Lexus in South Africa has been a leading light in electric vehicles, further cementing TSAM’s commitment to carbon neutrality.
Internationally, Lexus has eclipsed the major milestone of two million global sales of electrified vehicles at the end of the first quarter of 2021, reflecting a commitment to the reduction of carbon emissions across a significant number of luxury segments. This is a clear indication that like the parent-brand Toyota, Lexus is firmly on the path to carbon neutrality.
The South African line-up for the re-imagined new 2021 Lexus IS sports sedan has been unveiled.
Lexus has decided to launch IS as a hybrid-only model. The hybrid market has shown immense growth on a global scale in the past five years and the shift from diesel to alternative-propulsion vehicles is expected to keep growing at rapid rate.
Lexus will position hybrids as performance and technology-rich vehicles, and as such is launching three model grades in hybrid: IS 300h EX, IS 300h SE and IS 300 F Sport.
The Lexus IS models retail from R841 300 for the EX grade, R899 800 for the SE grade and R916 100 for the F Sport. The entire IS range boasts a best-in-class 7-year/105 000km Warranty and Full Maintenance Plan. The vehicle service intervals are pegged at every 15 000km, alternatively once a year.
The South African line-up for the re-imagined new 2021 Lexus IS sports sedan has been unveiled.
The South African line-up for the re-imagined new 2021 Lexus IS sports sedan has been unveiled.
What’s new for South Africa is that for the very first time, Lexus has decided to launch IS as a hybrid-only model. The hybrid market has shown immense growth on a global scale in the past five years and the shift from diesel to alternative-propulsion vehicles is expected to keep growing at rapid rate.
Lexus will position hybrids as performance and technology-rich vehicles, and as such is launching three model grades in hybrid: IS 300h EX, IS 300h SE and IS 300 F Sport.
LEXUS FIRSTS
Features that become standard on the Lexus IS for the first time include 18-inch alloy wheels for the EX and SE (19-inch for the F Sport), an electric park brake (replacing foot-operated), new 10.3-inch touch-display with Apple CarPlay® and Android Auto™, a pre-collision system for the SE grade and F Sport featuring daytime/night-time pedestrian detection plus daytime cyclist detection, all-speed active cruise control (SE and F Sport), lane tracing assist (SE and F Sport), blind-spot monitor (SE and F Sport), rear cross-traffic alert+brake, as well as a panoramic view monitor for the SE and F Sport when reversing.
This is an addition to smart entry and start, heated- and power-adjustable front seats, dual-zone climate control, 10-speaker audio for the EX grade and 17-speaker Mark Levinson sound for SE and F Sport grades.
The top-spec models also come standard with satellite navigation, voice control and LED headlamps with automatic high-beam.
IS 300h SE customers have the luxury of a moon roof which comes standard for the grade. The models achieve a total system output of 164kW. The IS has a combined-cycle fuel consumption from as low as 5.2 litres per 100 kilometres. The 0-100 sprint is dispatched in 8.7 seconds with a top speed of 200 km/h. The IS boasts a petrol-hybrid 2.5 litre CVT engine that achieves a maximum power of 133kW @ 6000rpm and maximum torque of 221Nm @ 4200-5400rpm.
The hybrid direction and sports focus of the new IS, deliver two distinct personalities for Lexus customers to select from in this segment
– GLENN CROMPTON, lexus South Africa Vice President of Sale and Marketing,
A TRUE DRIVER’S CAR…
The IS F Sport is alluring and assertive. The front grille features the iconic mesh pattern that has been used on all F Sport models, complementing the brand’s sporty image. The Automatic High Beam (AHB) Headlamps on the F Sport grade also features the new slim design, along with three newly-designed high-beam projector lamps and integrated L-shaped DRLs.
F Sport exclusive items heighten the sporty driving image, which include the F Sport emblem on the front fender, piano-black garnish on the front grille and lower bumper, as well as exclusive 19-inch Aluminium wheels (previously 18-inch) that feature a premium dark-metallic coating.
For the first time on an IS F Sport, 19-inch alloy wheels are standard, in addition to an F Sport body kit and spoiler, F Sport scuff plates and ornamentation, high-grade LED headlamps, five-mode Drive Select (Eco, Normal, Sport S, Sport S+ and Custom), Adaptive Variable Suspension (AVS), F Sport leather-accented trim, sports pedals and seats with driver memory settings.
Lexus South Africa Vice President of Sale and Marketing, Glenn Crompton says the new Lexus IS will re-invigorate the medium sedan class with its stunning focus on three key attributes: “An intense focus on evocative design, imaginative technology and leading driving dynamics, will help ensure a new generation of Lexus customers are welcomed into IS sports sedan ownership.
“The hybrid direction and sports focus of the new IS, alongside the luxurious ES, deliver two distinct personalities for Lexus customers to select from in this segment.”
SPOILT FOR CHOICE
The 2021 Lexus IS is offered in a palette of 10 exterior colours to accentuate its stunning lines. Three of those colours – Solar Storm Red, Poseidon Blue and White Nova are exclusive to the F Sport. The EX and SE have an additional two exclusive colours – White Quartz and Morello Red.
LEXUS IS PRICING AND SERVICE INFORMATION
The Lexus IS models retail from R841 300 for the EX grade, R899 800 for the SE grade and R916 100 for the F Sport. The entire IS range boasts a best-in-class 7-year/105 000km Warranty and Full Maintenance Plan. The vehicle service intervals are pegged at every 15 000km, alternatively once a year.
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