Heels & Horsepower Magazine

David Beckham becomes Ambassador for Maserati

A century of mixing innovation, design and passion has driven Maserati to create iconic vehicles, which have changed the way the world thinks about motoring

A century of mixing innovation, design and passion has driven Maserati to create iconic vehicles, which have changed the way the world thinks about motoring – forever. This uniquely Italian recipe, kicks up into a new, higher gear with the arrival of a new brand global ambassador, David Beckham.

I’m looking forward to working closely with the brand at such a pivotal time in their history and continuing their growth on a global scale

– David Beckham, Global sporting icon, philanthropist, businessman and style trailblazer

Global sporting icon, philanthropist, businessman and style trailblazer: David Beckham is the perfect partner to accompany Maserati on the next leg of its journey, breaking boundaries and driving the brand forward to the forefront of luxury motoring in the 21st century.

Paolo Tubito, Maserati Chief Marketing Officer, commented: “The brand is moving forward, inaugurated a new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values.”

David Beckham said: “It’s an exciting time for me to begin this partnership with Maserati; an iconic Italian brand which shares my appreciation for the very best innovation and design. I’m looking forward to working closely with the brand at such a pivotal time in their history and continuing their growth on a global scale.”

The first act bringing together Maserati and David Beckham’s values is an inspiring film showcasing the innovative spirit which sees David performing an audacious act of driving in a Maserati, just for the sheer joy of doing the unexpected. The movie sees the Maserati Ambassador driving the brand’s ultimate performance SUV – the Levante Trofeo.

Get ready to meet the “World’s Most Beautiful Supercar”

Maserati South Africa is ready to accelerate into 2021 with a line-up of new models and the much-anticipated arrival of the World’s Most Beautiful Supercar.

The luxury Italian car manufacturer will soon launch the Maserati Ghibli Hybrid in South Africa as the first model to kick-start the brand’s new era.

A new consignment of Levante Trofeo models is on its way, accompanied by bespoke versions of the Ghibli Trofeo and Quattroporte Trofeo

– Nagesh Naidoo, the Dealer Principal of Maserati Johannesburg.

“It is only fitting that the Ghibli Hybrid is the first new model from Maserati to be launched in South Africa. It combines petrol and electric power, which is significant for the future of our brand, and South Africa was host to the hybrid testing mules during their hot weather testing cycle,” says Nagesh Naidoo, the Dealer Principal of Maserati Johannesburg.

Following the introduction of the Hybrid, Maserati will shift its focus to high performance cars, with the launch of a complete range of Trofeo models.

“Last year we introduced – and quickly sold out – the Levante Trofeo with its bi-turbo 433 kW V8 engine. This year, a new consignment of Levante Trofeo models is on its way, accompanied by bespoke versions of the Ghibli Trofeo and Quattroporte Trofeo,” says Naidoo.

The Ghibli Trofeo and the larger Quattroporte Trofeo are fitted with the same Ferrari-sourced V8 engine but promises a pure driving experience with 433 kW delivered through the rear wheels. Both models will offer a top speed of 326 km/h.

Following the launch of the Trofeo range, Maserati’s most powerful models thus far introduced in South Africa, the focus will shift to the MC20 super sports car.

Maserati’s new MC20 will make its debut in mid-2021 and will arrive in South Africa towards the end of the year. Maserati Johannesburg placed the first South African orders shortly after the model’s global reveal in Modena, Italy, in September 2020.

The MC20 – for Maserati Corse – is the harbinger of a new era of style, performance and passion for the Italian brand. It features a new 463 kW V6 engine, made by Maserati, and a 0-100 km/h acceleration time of only 2.9 seconds.

This model was voted the World’s Most Beautiful Supercar at the 2021 Festival Automobile International.