The BMW Group is again leading the way in terms of the circular economy with the introduction of the first ever alloy wheels produced entirely from recycled aluminium.
The BMW Group is again leading the way in terms of the circular economy. The new MINI Cooper SE Convertible will be the first series model to be produced with alloy wheels that are made entirely from recycled aluminium.
The light alloy wheels of the fully electric open-top four-seater are a prime example of sustainable resource use, and they represent an important milestone on the road to circular economy for the BMW Group.
The first use of 100 percent secondary aluminium for light-alloy wheels on a series-production vehicle is in cooperation with the wheel manufacturer Ronal. The consistent use of recycled aluminium not only conserves raw material sources, but also eliminates the particularly energy-intensive electrolysis process that is normally necessary to produce light alloys.
With the use of secondary materials that have a carbon footprint of less than 0.16 kg of carbon per kilogram of aluminium, the wheel supplier has been able to reduce carbon emissions at its production facility by up to 75 percent compared to conventionally produced wheels. In concrete terms, this means carbon emissions falling from around 130 kg to around 30 kilograms.
The MINI Cooper SE Convertible is not yet available in South Africa, however the MINI Cooper SE is, at a starting price of R742,102.
The locally available MINI Cooper SE delivers 184 PS (135 kW) and has a top speed of 150km/hr.
As uneasy as it may be to drive a fuel powered vehicle nearing empty, it is even more worrisome to drive with one eye on the state-of-charge gauge of an electric vehicle; hoping to reach the nearest charging station.
Though some of the latest electric vehicles (EVs), can run for more than 400kms on a single charge, range anxiety remains a common consideration for many owners of electric vehicles.
Thankfully, it is possible to drive further on one charge and add a few more kilometres to your drive with these easy and realistic adjustments to your driving pattern.
Drive Smoothly
Simply put, ‘driving like you stole it’, drains your EV’s battery at an accelerated rate. As tempting as it is to leverage an EV’s instantaneous torque for quick take offs, it’s more prudent to take it easy when accelerating from a standing start.
2. Slow Down
Try to keep your speed at or under 60km/ph whenever possible. You’ll not only avoid getting a speeding ticket, but you’ll bolster your battery range in the process. Engage the “Eco” mode of your EV for gentler acceleration and general driving. Of course, if you EV has “Sport” mode, you’ll have to keep that switched off until you have recharged and are ready for a more lively drive.
3. Maximize Regenerative Braking
Whenever possible, leverage your EV’s energy-recovering regenerative braking function as you come to a stop, and use the brakes only when necessary. Enable your car’s maximum regenerative setting to send extra power back to the vehicle’s batteries while decelerating.
4. Go Easy On The Heat
Running an EV’s heater, especially at full blast, puts a big drain on battery power. In cooler temperatures, dial down the climate control and rather rely on the heated seats and heated steering wheel (if your vehicle is equipped with these creature comforts) to keep things cozy.
5. Be Cool With The AC
Likewise, operating the air conditioning consumes battery power at a quick rate. Try running only the fan, and not the compressor whenever possible; driving with the windows open is an obvious alternative. Unfortunately, the latter will take a toll on your vehicle’s aerodynamics at higher speeds and, in turn, reduce its operating range slightly. That’s because the more aerodynamic “drag” that’s placed on a vehicle, the more energy it takes to run it, especially at higher speeds. Still, operating the AC at full chill will drain the battery far quicker than will driving with the windows down. Again, pre-cool the car in summer months while it’s charging to help reduce the need to run the AC once you hit the road.
6. Tend To The Tyres
Sources suggest that over 25% of all vehicles on the road have improperly inflated tires. As with a conventional vehicle, driving an EV with under-inflated tyres will not only increase its energy consumption, but can lead to uneven and/or premature tread wear. Check the air pressure frequently using a simple tyre gauge, as it can vary by an average of one PSI (pound per square inch) with every 10-degree (Celsius) change in air temperature. Have the tyres properly inflated according to the PSI recommended by the automaker. This information is usually noted on a sticker that’s affixed to the driver’s side door frame or within the fuel cap.
7. Travel Light
As any automotive engineer will tell you, reducing a vehicle’s weight is the easiest way to boost its efficiency. To that end, get the junk out of the trunk, as carrying an additional 45kg of luggage can increase a vehicle’s energy consumption by 1-2% percent.
8. Keep It Slick
Avoid installing exterior accessories like roof racks and cargo carriers on your EV. Again, the aforementioned aerodynamic drag such items create will cause added energy consumption at higher speeds.
9. Plan A More-Efficient Route
It may take less time to get to a given destination by driving on the highway, but you can help maximize your car’s operating range by opting to choose a route that allows you to drive steadily at lower speeds. Avoid high traffic areas, steep gradients and hilly or mountainous areas whenever possible. If your EV has a navigation system that can suggest energy-efficient routes, be sure to use it.
10. Time Your Charge
You may not want to keep your car plugged into its charger whenever it’s in the garage. That’s because most EV batteries will slowly self-discharge when they’ve finished charging. You may be able to recover a few extra miles of range by timing the charge so the battery pack is at full strength just before you hit the road. This can also be advantageous to the battery’s long-term health.
The auto industry welcomes the balanced pronouncements made by the Minister of Finance, but has expressed concern over the lack of support for New Energy Vehicles.
The Automotive Business Council has welcomed Minister Enoch Godongwana’s highly anticipated budget speech which addressed several important national topics affecting the country today.
As a responsible corporate citizen, the auto sector understands and welcomes the focus given to the energy crisis, tax cuts for households and businesses, increases in various social services, including health, education, and social grants, and the R903 billion earmarked for infrastructure spending.
Minister of Finance, Mr Enoch Godongwana
As it relates to the automotive industry, naamsa welcomed the announcement of a 25% tax rebate, up to R15,000.00 for residential solar installations and the rebate guarantee scheme for businesses that have been hit hard by ongoing power outages and rising energy costs. This relief bodes well for the energy needs of many local auto specific businesses who are impacted negatively by the systemic energy supply challenges.
However, while the Minister was progressive in his announcements generally, the automotive industry was particularly disappointed that no solid commitment was made on the support programme for the manufacturing of NEVs and NEV components in the country.
The Minister did not provide any policy guarantees for the South African automotive industry’s inevitable transition to New Energy Vehicles notwithstanding South Africa’s commitments to transition and decarbonisation strategies covered by the $8,5 billion allocation. The industry further reiterated that the delays with the promulgation of the NEV White Paper continues to pose as one of its biggest risk towards investment and retention of jobs in many of our local production lines.
As outlined in the recently released naamsa Thought Leadership Paper, the country’s policy makers must demonstrate tangible and deliberate intent to create and stimulate a competitive environment for the NEV market through various government support schemes for NEV production in order for the South African automotive industry to remain globally relevant, competitive and strong.
Land Rover South Africa has opened order books and confirmed prices for the New Range Rover Extended-Range plug-in hybrid.
Land Rover South Africa has opened order books and confirmed prices for the New Range Rover Extended-Range plug-in hybrid, while revealing performance figures are even stronger than originally estimated.
The P510e Extended-Range Plug-in Hybrid Electric Vehicle (PHEV) offers exceptional efficiency, producing CO2 emissions as low as 18g/km and providing up to 113km of EV range* – exceeding initial expectations and offering customers even greater breadth of capability. At its reveal last year, Land Rover suggested an EV range of 100km and CO2 emissions below 30g/km would be attainable.
Nick Collins, Executive Director Vehicle Programmes, Jaguar Land Rover, said: “New Range Rover is the most desirable, elegant and capable luxury SUV in the world. Our efficient new Extended-Range Plug-in Hybrid Electric Vehicle powertrains elevate the driving experience with a fine balance of performance, refinement and efficiency, enabling owners to complete whisper quiet zero emissions journeys of up to 113km.”
Electrified future
New Range Rover will become the first in a series of all-electric Land Rovers when the 100 percent electric model debuts in 2024, with every Land Rover set to be available with pure-electric propulsion by the end of the decade – helping Jaguar Land Rover achieve net zero carbon across its products, operations and supply chain by 2039 as part of its Reimagine strategy.
New Range Rover Extended-Range Plug-in Hybrid is available to order now from R3,527,000.
Jaguar Land Rover has partnered with Pramac, to develop a portable zero-emission energy storage unit to give new life to Jaguar I-PACE batteries.
Jaguar Land Rover has partnered with Pramac, a global leader in the energy sector, to develop a portable zero-emission energy storage unit powered by second-life Jaguar I-PACE batteries.
Called the Off Grid Battery Energy Storage System (ESS), Pramac’s technology – which features lithium-ion cells from Jaguar I-PACE batteries taken from prototype and engineering test vehicles, supplies zero-emission power where access to the mains supply is limited or unavailable.
The partnership is the first in Jaguar Land Rover’s plans to create new circular economy business models for its vehicle batteries. As part of its commitment to net zero status by 2039, the company will be launching programmes that deliver second life and beyond uses for its electric vehicle batteries.
Post-vehicle applications exist because Jaguar Land Rover’s batteries are engineered to the highest standards and can therefore be safely deployed in multiple low-energy situations once battery health falls below the stringent requirements of an electric vehicle.
Second-life battery supply for stationary applications, like renewable energy storage, could exceed 200 gigawatt-hours per year by 2030, creating a global value over $30 billion*.
The flagship system has a capacity of up to 125kWh – more than enough to fully charge Jaguar’s multi-award-winning all-electric I-PACE performance SUV, or to power a regular family home for a week**. Pramac directly reuses up to 85% of the vehicle battery supplied by Jaguar Land Rover within the storage unit, including modules and wiring. The remaining materials are recycled back into the supply chain.
Charged from solar panels, the unit is a self-contained solution that consists of a battery system linked to a bi-directional converter and the associated control management systems. Available for commercial hire, the units are fitted with Type 2 Electric Vehicle (EV) charge connections with dynamic control and rated at up to 22kW AC to allow electric vehicle charging.
An Off Grid Battery ESS will also be deployed at Jaguar Land Rover Experience Centre in Johannesburg, South Africa – the world’s biggest – to help the site cope with inconsistent power delivery from the mains
The highly anticipated Volvo XC40 P8 Recharge, which sits at the helm of the XC40 range has landed in South Africa.
The highly anticipated Volvo XC40 P8 Recharge has been spotted on South African roads, marking the local arrival of the Swedish firm’s first all-electric vehicle (EV).
A mere four days after Volvo opened the order books for the battery-powered XC40 in May 2021, all initial slots were sold out. Now the first example has been handed over to its excited owner at the Tom Campher Volvo Cars dealership in Johannesburg.
In order to meet growing local demand, Volvo Car South Africa has secured an additional allocation of units, with orders now being taken and deliveries expected in June 2022. The XC40 P8 Recharge, which sits at the summit of the popular XC40 range is priced at R1.2 million and is sold exclusively online via the automaker’s innovative My Volvo website.
Greg Maruszewski, Managing Director at Volvo Car South Africa, says the purchase of the brand’s first pure electric model comes with all manner of additional benefits.
“The XC40 P8 Recharge ships standard with the Volvo CARE package, which includes not only a five-year maintenance plan and warranty – with the battery pack covered for eight years or 160 000 km – but also three years of comprehensive insurance, use of a petrol-powered vehicle for a two week holiday every year for three years, a home charging wallbox, and all the requisite charge cables,” explains Maruszewski.
As a reminder, Volvo says the electric compact SUV – which forms part of the broader Recharge range which made up 27 per cent of the company’s total sales volume in 2021– is able to travel up to 418 km on a single charge, with 80% of its battery capacity replenished in just 40 minutes when using a fast charger.
Fitted with twin electric motors and a 78 kWh battery pack, the XC40 P8 Recharge boasts lofty peak outputs of 304 kW and 660 Nm. With power directed to all four wheels, the XC40 P8 Recharge is capable of seeing off the obligatory 0-100 km/h sprint in a mere 4.9 seconds.In true Volvo form, the automaker’s first EV is crammed full of standard safety equipment, including various driver assistance features, and shares its five-star Euro NCAP rating with its combustion-engined siblings
The new Range Rover SV is an exquisite interpretation of Range Rover luxury and personalisation, handcrafted by Special Vehicle Operations
Press Release: Land Rover South Africa
The new Range Rover maintains its compelling combination of effortless performance and peerless refinement with a comprehensive line-up of advanced six- and eight-cylinder powertrains. Spearheading Land Rover’s Reimagine strategy, a pure-electric model will join the family in 2024, bringing full-time zero tailpipe emissions driving to the Range Rover for the first time.
In South Africa the new Range Rover will be available in a choice of new Extended Range Plug-in Hybrid Electric Vehicle (PHEV) powertrains, the P440e and P510e, and the Ingenium diesel D350 engine. A powerful new petrol flagship – the P530 Twin Turbo V8 – delivers increased refinement and performance and is 17 percent more efficient than the previous Range Rover V8.
The new Range Rover is the first Land Rover to be powered by a new 4.4-litre V8 engine, which deploys two parallel twin-scroll turbos – one for each cylinder bank – to minimise turbo lag and optimise efficiency. The new engine produces 390kW and 750Nm of torque, and powers the new Range Rover from 0-100km/h in 4.6s with Dynamic Launch engaged, and to a top speed of 250km/h.
The powerful D350 diesel produces 257kW and 700Nm of torque, and powers new Range Rover from 0-100km/h in 6.1s.
The new Extended-Range PHEVs combine the inherent refinement of Land Rover’s in-line six-cylinder Ingenium petrol engine, in a choice of 323kW or 375kW outputs, with a 38.2kWh lithium-ion battery – with usable capacity of 31.8kWh – and a 105kW electric motor integrated with the transmission. Together, the powertrain provides up to 100km of near-silent pure-electric driving. With instantaneous electric torque the new P510e (375kW) accelerates from 0-100km/h in 5.6s.
The state-of-the-art PHEVs can reach up to 140km/h allowing customers to enjoy the new Range Rover as an EV-only model for most journeys in town and country, with overall CO2 emissions lower than 30g/km9. Typical Range Rover customers will be able to complete up to 75 percent of trips using electric power only6 if they begin each journey with a full charge. The clever packaging of the battery, beneath the vehicle and within the wheelbase, ensures both luggage space and all-terrain capability are uncompromised.
The use of advanced eHorizon navigation data also allows the hybrid system to optimise energy usage across a journey, to provide a peaceful arrival at a destination on electric power, while also optimising EV usage for travel in low emissions zones.
All powertrains are driven through a smooth and responsive eight-speed ZF automatic gearbox and twin-speed transmission, which provide a set of low-range ratios essential for towing or off-road driving when more control is required.
The new Range Rover will be launched in South Africa toward the middle of 2022 with pricing to be available closer to the time.
With the advent of electric vehicles in the mainstream, and the inevitable rise of EV population on South African roads comes some confusing terminology even the most avid petrolhead might grapple with.
Vehicle terminology is confusing but lingo used in reference to green mobility is even more so. With the help of Jaguar South Africa, we decipher the seemingly confusing alphabet soup used to describe elements within the world of green mobility and offer some demystification with layman’s explanations of five must-know terms in the EV sphere.
kWh
Forget about what these three letters stand for. Just know that a kWh is a unit of energy and in EVs it’s used to measure the storage capacity of batteries. Think of it as the size of your “fuel tank” in your electric vehicle.
Where an F-PACE SVR uses an 82 litre fuel tank to supply petrol to its V8 Supercharged engine, an all-electric I-PACE gets its energy from a 90kWh battery pack positioned in the floor of the car.
The bigger the number, the more energy an EV can store, and this is an important thing to consider when researching EVs. A smaller battery back will be quicker to charge, but will offer less range, and vice-versa for a larger pack. For reference you could expect an electric motorcycle to have a battery with around 10kWh of capacity, and a long-haul truck (which doesn’t really exist yet) to need a battery size of many hundreds of kWh.
The three letters stand for kilowatt hours, by the way.
kWh/100km
No, not an algebra equation from an exam you battled in school. kWh/100km is an intimidating string of letters and numbers which is actually just a way of measuring average efficiency just like we do regular petrol and diesel cars.
You’re probably familiar with the term litres per 100km, or l/100km for short, as it’s become a ubiquitous specification offered alongside common specs like power outputs and prices on window stickers of all cars sold today.
Break down that scary equation and it’s as simple as kilowatt hours used per 100km of distance driven. It’s an ever-changing formula you’ll see displayed in your electric vehicle’s dashboard, and depending on how you drive the number preceding it will decrease when taking it easy and increase with spirited driving.
If we use a Jaguar I-PACE as an example, drivers can expect energy consumption figures ranging from around 16.8kWh per 100km to 32.2kWh/100km. The lower the number, the more efficiently you’re driving. Just like with litres per 100km for petrol and diesel cars.
AC/DC
We’re not talking about the famous rock band here. AC stands for Alternating Current and DC is Direct Current, but don’t get too caught up in the complexities of what that means. As we all get more familiar with electric vehicles, and in turn keeping them charged, these abbreviations will become commonly understood as slow and fast.
AC chargers are the ‘wall box’ type you’ll have in your garage, and while they’re a bit slower to top up batteries, they’re generally smaller, cheaper and more convenient than their heavy-duty DC counterparts.
We’re generalising a bit here, but DC chargers are often referred to as ‘rapid chargers’ and resemble traditional forecourt petrol pumps in appearance. You’ll most often find DC chargers in public places such as shopping malls and highway rest stops, where installation costs are more viable and electricity supplies are stronger than what average households can offer.
The Jaguar Powerway, for instance, features a network of DC rapid chargers along frequently travelled inter-city routes in South Africa such as the N1, N2 and N3 highways.
Charge rates
This one is important, so listen up. Now that we understand AC and DC (hopefully), we’ll need to dig a little deeper into the world of charging rates or charging speeds in other words.
Most common household appliances that run on electricity are either on or off. You flip a switch and your kettle boils, using a steady supply of power as it goes. Recharging EV batteries is a little more complex, as they can accept varying rates of electricity flow – this should help explain why it’s difficult to answer the question “how long does it take to charge?”
Again, we’re generalising a little, but the three-prong wall socket your kettle’s plugged into delivers around 2.3kW of energy, and though an EV like the I-PACE can recharge at this rate it would take quite some time to fill from empty. On the flip side, an I-PACE can accept a maximum charge rate of 100kW, which will equate to much quicker recharging times but requires those big, expensive DC chargers mentioned previously.
Confused yet? Don’t be. In the future you’ll become very familiar with charge rates and how they differ from charging station to charging station, especially in public spaces. Most public chargers along the Jaguar Powerway can supply up to 60kW charge rates, where others from smaller independent providers might offer less.
Also, beware the fantastical claimed charging times dished up by some electric car makers. While it’s possible for some cars to accept incredibly impressive charge rates, it’s difficult to reliably install chargers that can supply this much energy in the real word… for now.
Brake regen
Imagine if your petrol-powered car could coast down a long hill and actually produce fuel as it goes. Well, electric cars can do just that.
Without getting too technical, electric motors like those in EVs can act like generators when run in reverse. Brake regen, or regeneration to be specific, uses the inertia of a moving vehicle to produce electricity when coasting or slowing down, and sends it back to the battery to be used again when accelerating.
In an actual test performed by Jaguar South Africa, an I-PACE returned 91.7kWh of regenerated electricity after driving a distance of 1,000km. In other words, the car’s brake regen system served up a free “tank” of electricity when driven along a 1,000km route with plenty of stopping, starting, cruising and slowing down.
Most EVs, Jaguar I-PACE included, will allow drivers to choose the level of brake regeneration applied while driving. When set to ‘low’ the car will coast freely in a way similar to petrol and diesel cars as we know them, but when set to ‘high’ there’s a strong sense of deceleration when the throttle pedal is released. In most situations it’s actually possible to drive without ever using the brake pedal at all.
The Volvo XC40 Recharge Pure Electric – the first all-electric car from the Swedish luxury brand – will be launched in South Africa in the second half of 2021
The XC40 Recharge will deliver a brisk performance, with its twin electric motors producing 304 kW (408 hp) of power and 660 Nm of torque to deliver a 0-100 km/h time of just 4.9 seconds
Volvo dealers will start taking orders for the XC40 Recharge in April. Deliveries will commence in August.
The price of the XC40 Recharge will be confirmed later this month.
The Volvo XC40 Recharge Pure Electric – the first all-electric car from the Swedish luxury brand – will be launched in South Africa in the second half of 2021.
Volvo’s all-electric sport utility vehicle (SUV) has already demonstrated strong sales internationally. Thousands of orders were placed for the XC40 Recharge even before the formal start of sales in Europe last year. By the start of production in the company’s Ghent, Belgium, plant on October 1 last year, every car scheduled to be built that calendar year had already been sold.
According to Greg Maruszewski, Managing Director at Volvo Car South Africa, the XC40 Recharge Pure Electric is capable of travelling more than 400 km on a single charge. “It can be charged to 80% of its battery capacity in as little as 40 minutes using a fast charger,” he reveals.
The XC40 Recharge will deliver a brisk performance, with its twin electric motors producing 304 kW (408 hp) of power and 660 Nm of torque to deliver a 0-100 km/h time of just 4.9 seconds. While pleasing in the area of performance, the car scores highly in the field of practicality too.
Volvo Cars will launch a fully electric car every year, as we look to make all-electric cars 50 percent of global sales by 2025, with the rest hybrids.
For instance, the lack of an internal combustion engine frees up space for an additional 30-litre storage compartment – or ‘frunk’ – under the front bonnet, while the placement of the batteries under the centre of the car means space is not compromised elsewhere.
Owners will be able to charge the vehicle at a dealership, at home or at one of the ever-growing network of public charging stations. Volvo Car South Africa is also rolling out an extensive network of charging stations at its dealerships and, by the end of 2021, each Volvo dealership will have a charging station.
The XC40 is the first of five fully electric cars to be launched by the Swedish company over the next five years. “Volvo Cars will launch a fully electric car every year, as we look to make all-electric cars 50 percent of global sales by 2025, with the rest hybrids. Recharge will be the overarching name for all chargeable Volvos with a fully electric and plug-in hybrid powertrain,” Maruszewski explains.
We look forward to bringing the huge benefits of electric driving – and more – to an already award-winning package.
– – GREG MARUSZEWSKI, MANAGING DIRECTOR AT VOLVO CAR SOUTH AFRICA
The launch of the XC40 Recharge is a significant step towards Volvo Cars’ ambition to reduce its CO2footprint per car by 40 percent by 2025. “That same year, it expects 50 percent of its global sales to consist of fully electric cars, with the rest hybrids. But 2030, the company aims to only build electric cars,” he elaborates.
Maruszewski believes that the XC40 Recharge will find favour in South Africa. “South Africans are already firm fans of the internal combustion engine-powered XC40; it had an 8.40% share of its segment in 2019; that grew to 14.70% in 2020.
We look forward to bringing the huge benefits of electric driving – and more – to an already award-winning package,” he concludes.
Volvo dealers will start taking orders for the XC40 Recharge in April. Deliveries will commence in August.
The price of the XC40 Recharge will be confirmed later this month.
For the past 20 years, Nissan’s outgoing logo has been a beacon on its vehicles and so much more. It has served as an identity, a business card, a handshake and the first greeting between customers and the driving excitement that Nissan vehicles provide. For decades more, Nissan’s logo has stayed true to a belief held by its founder Yoshisuke Aikawa, “Shisei tenjitsu o tsuranuku,” which he interpreted to mean, “If you have a strong belief, it penetrates even the sun.”
While keeping this essence alive, Nissan’s new “calling card” reflects the significant changes in society over the last two decades. It is a reimagination of the iconic Nissan brand logo for a new chapter.
Nissan’s new logo comes alive as it pivots to the future while staying proudly connected to its rich heritage, and tradition of innovation. The company name remains at the center of the logo, communicating an instantly recognizable brand that evokes past milestones and memories while also conveying evolution.
The design process
The journey began in the summer of 2017, when Alfonso Albaisa, Nissan’s senior vice president of global design, began to study potential changes to Nissan’s logo and brand identity. He set up a design team led by Tsutomu Matsuo, deputy general manager of Nissan’s advanced design department, to study everything from a subtle evolution to a complete reinvention.
The new Nissan logo communicates our guiding message
– Tsutomu Matsuo, deputy general manager of Nissan
The team needed to consider several variables, including an early decision for the logo to be illuminated on upcoming all-electric models. This presented technical challenges, such as gauging the thickness of the logo’s outline to ensure a crisp impression when lit, and of course compliance with government regulations for illuminated elements on cars. The logo also needed to make a strong impression when not illuminated, such as when it appeared digitally or on paper.
No matter the medium, this new logo needed to unequivocally stand for Nissan, and do so with impact.
After countless sketches and several mock-ups, the result was a logo with a two-dimensional impression. Looking more designed than manufactured, it has the flexibility to live in multiple worlds. The process started in 3-D and then developed in 2-D – the illuminated brand badge was drafted first, pulling the illuminated area out to represent the brand in 2-D form.
The overall effect of the redesign is a transition from a hard-edged, industrial feel to a refined, familiar and digital-friendly look. It signals the evolution of Nissan as not only a traditional vehicle manufacturer to a provider of mobility and services.
“The new Nissan logo communicates our guiding message, carried over from past iterations: If you have a strong, determined belief, it can even penetrate the sun,” said Matsuo. “At Nissan, this strong belief in the power of achievement has never wavered and can be seen in our pioneering efforts in electrification, driver assistance and digital connectivity. Our logo has to convey all of this in just a glance, to show our commitment to our customers, employees and society.”
Reaching customers with an impactful presence
The new logo will begin appearing in July, both in digital and physical forms. Nissan’s electric vehicles will feature an exclusive illuminated logo lit by 20 LEDs (corresponding to the number of years between logo redesigns), a prominent visual reminder that Nissan is driving towards an electrified future.
This will be followed by the new logo being incorporated across mediums; from letterhead and dealership signs to social media and digital advertising. One of four iterations will allow the new logo to flexibly accommodate varying communication points.
At Nissan, this strong belief in the power of achievement has never wavered
– TSUTOMU MATSUO, DEPUTY GENERAL MANAGER OF NISSAN
Notably, in certain digital and video applications the logo will actually “come alive” as it shifts and pulsates against a variety of backgrounds, allowing the logo to reflect today’s ever-changing environment and the flexibility needed to remain exciting, relevant and intriguing.
The recently unveiled Nissan Ariya, the first crossover EV for the brand, is the first car to be emblazoned with the new logo. Additional vehicles will sport the new logo in the coming years as the new chapter of Nissan evolves.
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