Press Release: Land Rover South Africa
Land Rover and World Rugby will together write the next chapter of their successful relationship as Land Rover was confirmed as the fifth Worldwide Partner for Rugby World Cup 2023 in France.
To celebrate, Land Rover rugby ambassadors Dimitri Yachvili and Bryan Habana were joined by Land Rover’s first child mascot for the tournament, eight-year-old Arthur from Paris.
Since becoming a Worldwide Partner of Rugby World Cup in 2015, Land Rover has inspired thousands of children from all over the world through its extensive grassroots activities and Rugby World Cup mascot programme, allowing young rugby fans to join the team captains on the pitch ahead of every match.
Reflecting the joint commitment of Land Rover and World Rugby to a more sustainable future, the Rugby World Cup 2023 mascots will be known as ‘Land Rover Defenders of Tomorrow’ and will form a key element of the global Land Rover campaign. They will be selected for their passion and commitment to changing their world for the better.
Arthur was selected through Land Rover France’s long-term partnership with France’s Top 14 competition. He plays rugby for Racing club Asnières (sur Seine) near Paris.
Arthur said: “I am really excited to be the first Land Rover Defender of Tomorrow. I can’t wait for the Rugby World Cup 2023 to be in France, and to tell all of my friends at my rugby club that I am going to be on the pitch!”