After the enormous success of the inaugural World EV Day, ABB continues its headline partnership with sustainability media agency, Green.TV, for the 2021 World EV Day, to be held on 9th September.
World EV Day is a global movement, driving change, together. A day of celebration of emobility, and a day to shift the transition to sustainable transport with consumer, business and policy outcomes.
In 2021, World EV Day is asking businesses across the world how they will #DriveChange to support emobility, and sharing stories from real EV owners about their journeys on the road to #GoEV.
In 2020, World EV Day became a global focus for raising awareness around e-mobility and the important role it plays for the future of sustainable transport.
– Frank Muehlon, President of ABB’s eMobility Division
Also, the 2021 campaign focuses on education, accessibility and sustainability as the headline themes for the 2021 World EV Day campaign. The day, continuing its work to deliver action will be focused on motivating more people to engage with e-mobility and to support sustainable transport solutions for all.
World EV Day works with its partners to either create digitally led creative campaigns, or provides the tools and channels for our partners to work on their own campaigns.
With 2021 also being the year that the global community comes together with COP26 – the 26th UN Climate Change Conference of the Parties – World EV Day will contribute to enhancing progress towards sustainable mobility and focus on decarbonization.
Frank Muehlon, President of ABB’s eMobility Division, comments: “We are committed to enabling low-carbon societies and driving the further adoption of e-mobility solutions is a crucial part of achieving this objective. In 2020, World EV Day became a global focus for raising awareness around e-mobility and the important role it plays for the future of sustainable transport. The initiative was a huge success across the e-mobility community, and something ABB is delighted to continue supporting as headline partner.”
I’m thrilled that ABB are continuing their headline partnership for the 2021 World EV Day
– Ade Thomas, Founder of Green.TV and of World EV Day
Green.TV, the creators of World EV Day, will be working with leading global companies, and organizations, to plan a series of content streams, and events, to accelerate the transition to sustainable transport with consumer, business and policy outcomes.
Ade Thomas, Founder of Green.TV, and of World EV Day, said: “I’m thrilled that ABB are continuing their headline partnership for the 2021 World EV Day. In its inaugural year, the campaign became an international movement, with a media reach of 1.9 billion: the most successful automotive digital communications activity of the year.”
