Heels & Horsepower Magazine

South African vehicle owners overburdened by taxes

COVID-19 has had a dramatic impact on business and industrial landscapes, both locally and abroad. One such sector that has had to adapt quickly is the automotive industry.

Mark Dommisse, the chairperson of the National Automobile Dealers’ Association (NADA), says the Association is very proud of the way in which most of its members have managed their businesses during the pandemic.

“What the industry needs now is a significant financial stimulus package from the government which will allow the industry to accelerate its recovery processes. The most effective way to increase sales will be to make new vehicles more affordable by reducing the huge portion of the purchase price that goes to the government in various forms of taxation,” he continued. 

Tax on the purchase price of a R450 000 vehicle currently sits at 42% (R189 000)

“These taxes make up only a part of the massive tax burden that motorists and transport operators have to ultimately bear, which includes for example the highly taxed fuel levy, annual license fees, controversial toll fees, and a tyre levy,” added Dommisse.

As an example, tax on the purchase price of a vehicle costing R450 000 currently sits at 42% (R189 000). This percentage is made up mainly of customs duties and an ad valorem duty on a sliding scale, in excess of 30% for vehicles costing more than R1-million.

Add in the CO2 tax, increased during lockdown last year, that does not necessarily go to financing environmental projects. In addition, there is VAT, which currently sits at 15%, as well as an additional tax accounting to a portion of unrebated import duty. Most OEMs still pay tax on imported vehicles as they do not have sufficient Production Rebate Credit Certificates to rebate the full import duty of 25%.

naamsa has requested the government to cut taxes, by removing the carbon tax on exhaust emissions

All these taxes are cumulative, and this is why the average tax on a premium vehicle reaches 42%. All these taxes go straight to the fiscus.

“We are therefore very pleased that naamsa has taken a strong stance on the subject of taxation and has requested the government to cut taxes, by removing the carbon tax on exhaust emissions and reducing the ad valorem duty, which is a value-based tax on items considered a luxury in South Africa. This has the potential to reduce the 42% cumulative tax amount to between 35 and 38%. Most vehicles should certainly not be termed luxury items in a country with an unreliable and inconvenient public transport system,” commented Dommisse.

Heavily taxed fuel is another burden vehicle users have to bear

A presentation made by naamsa, (National Association of Automobile Manufacturers of South Africa) last year to the government showed that making vehicles more affordable could boost new sales by about 28 000 units. The presentation also showed that the reduction in ad valorem tax would have a neutral impact on taxes as the tax on increased sales would offset the lower rate of tax per vehicle. The tax shortfall on new vehicles amounts to about R1.2-billion per month based on 12 000 fewer cars being sold each month currently.

“Heavily taxed fuel is another burden vehicle users have to bear. It is the biggest single cost factor for most transport operators and improving the quality of fuel to suit the latest low emission engines seems to have been put on the backburner,” continued Dommisse.

Taxes and levies on fuel presently make up almost 70% of the fuel price. The Basic Fuel Price (BFP), which is made up of the international oil price combined with the rand/US dollar exchange rate, made up the largest component of the fuel price between 2009 and 2014.

However, according to lobby group Outa, the government’s increasing taxes and levies applied over the past decades – as well as a big drop in the oil price in April 2020 – has resulted in the BFP component now accounting for only about 30% of the retail fuel price.

The various taxes and levies that make up the “non-petroleum related costs” comprise the fuel levy, Road Accident Fund, wholesale and retail profit markings, and a few smaller transport and storage costs. Outa said that in 2009 the combined value of these charges amounted to R3.61 or 49% of the total retail fuel price. Currently it stands at R9.48 and makes up 68% ofthe fuel price, despite the reduction in the international oil price.

“Organisations such as Outa repeatedly call on government to stop continually using fuel levy increases as a means of boosting the fiscus, as it is another force impacting negatively on the country’s economic recovery,” concludes Dommisse.

NADA is a constituent association of the Retail Motor Industry Organisation (RMI).

Nissan Introduces The Ariya, A 100% Electric Crossover

The Nissan Ariya enables you to go further, easier and in comfort.

– ASHWANI GUPTA, NISSAN OPERATING OFFICER  

YOKOHAMA, Japan – Nissan today (15 July 2020) introduced the all-new Nissan Ariya, an electric crossover SUV that lets customers travel farther while enjoying greater driving excitement, confidence and comfort, and connectivity.

With a 100% electric powertrain, the Ariya promises powerful acceleration and smooth, quiet operation. Drivers and passengers can relax and enjoy the ride thanks to autonomous driving technology, concierge-level assistance, seamless connectivity and a spacious, lounge-like interior. With an estimated range of up to 610 kilometers1, the no-compromise Ariya is perfect for daily commutes and weekend road trips alike.

CEO Makoto Uchida and Chief Operating Officer Ashwani Gupta unveiled the Ariya to a global audience during a livestreamed event at the new Nissan Pavilion in Yokohama.

GIOVANNY ARROBA Senior Design Director

“The Nissan Ariya is a truly beautiful and remarkable car,” Gupta said. “It enables you to go further, easier and in comfort. The Ariya is designed to impress, and to express what Nissan strives for – making our customers’ lives better.”

The all-new Nissan Ariya is scheduled to go on sale in Japan in mid-2021. It will be priced at around 5 million yen. The Ariya is planned to go on sale in Europe, North America and China by the end of 2021.

Powerful performance for a wide range of needs

Building on Nissan’s strength as an EV pioneer, the Ariya takes the powerful performance and capabilities of zero-emission vehicles to a new level.

The car’s all-electric drivetrain (combining power delivery, charging capabilities and range) allows customers to choose from multiple configurations in order to meet their individual needs. These include two-wheel-drive and e-4ORCE all-wheel-drive versions, as well as two different battery sizes.

The e-4ORCE all-wheel control systembalances the powerful performance with all-weather capability. The system’s twin electric motors provide a balanced, predictable ride, with sports car-level power delivered in the blink of an eye.

Advanced design and technology for stress-free driving

The Ariya is also the most technologically advanced Nissan car to date.

Drivers will feel more confident and less stressed thanks to the ProPILOT 2.0 advanced driver assistance system and the ProPILOT Remote Park and e-Pedal features. Also standard across the Ariya lineup is Nissan’s Safety Shield system. This includes Intelligent Around View MonitorIntelligent Forward Collision WarningIntelligent Emergency Braking and Rear Automatic Emergency Braking technology.

It’s more than just a great EV crossover, it’s a great vehicle

– ASHWANI GUPTA, NIssan Operating Officer  

An all-new human-machine interface lets customers use natural speech to adjust car settings. Over-the-air firmware updates keep the Ariya feeling fresh and exciting. The Ariya also includes Amazon’s Alexato help customers simplify and organize their lives.

ASHWANI GUPTA Chief Operating Officer

Spacious, flat-floor cabin

The Ariya’s striking looks represent Nissan’s new design language, Timeless Japanese Futurism. It is characterized by a distinctive Japanese approach, conveyed in a simple yet powerfully modern way.

Nissan’s designers took advantage of the car’s new EV platform, which allows for a flat floor, and its compact climate control components to give the Ariya the most spacious cabin in its class. The lounge-like interior, featuring Zero Gravity seats, provides a welcoming and comfortable environment for driver and passengers alike.

“The Ariya enhances driving excitement, ensures high levels of comfort and confidence and heightens the joy of connecting,” Gupta said. “It’s more than just a great EV crossover, it’s a great vehicle. It’s a true force of wonder, and it’s coming soon.”

 

Learning To Read The Stars: How car safety ratings work

One-star or five-star? What determines car safety ratings

Everyone knows that vehicle safety is a vital component of the vehicle manufacturing process and many people have heard of the Euro NCAP five-star safety rating system. However, not many consumers understand what safety ratings are, how they are determined nor how to make use of them when identifying a suitable vehicle to purchase.

Here’s what you need to know…

The frontal tests are performed at 64 km/h into a deformable barrier.

The Euro NCAP five-star safety rating system is designed to help consumers, their families and businesses compare vehicles more easily and to help them identify the safest choice for their needs. It is a voluntary vehicle safety rating system created by the Swedish Road Administration, the Fédération Internationale de l’Automobile and International Consumer Research & Testing, and backed by the European Commission, seven European governments, and motoring and consumer organisations in every EU country. Other areas with similar (but not identical) programmes include Australia and New Zealand with ANCAP, Latin America with Latin NCAP and China with C-NCAP. 

The side impact tests are performed at 50 km/h.

They publish safety reports on new cars, and awards ‘star ratings’ based on the performance of the vehicles in a variety of crash tests, including front, side and pole impacts, and impacts with pedestrians. The top overall rating is five stars.

The safety rating is determined from a series of vehicle tests, designed and carried out by Euro NCAP. These tests represent, in a simplified way, important real-life accident scenarios that could result in injured or killed car occupants or other road users. While a safety rating can never fully capture the complexity of the real world, vehicle improvements (including technology developed over the past years), bring about high safety standards to the benefit to motorists all over the world.

The side impact pole test is performed at 32 km/h.

The frontal tests are performed at 64 km/h into a deformable barrier and is designed to represent an impact with a vehicle of similar mass and structure as the car itself. The side impact tests are performed at 50 km/h, and the side impact pole test is performed at 32 km/h. The pedestrian safety tests are performed at 40 km/h.

From 1 January 2009, the system adopted the rear-impact (whiplash) test as part of the new crash-test regimen. This new rating system focused on the overall score on pedestrian protection as Euro NCAP were concerned that car manufacturers were too fixed on occupant safety rather than the safety of those outside the vehicle. 

The five-star safety rating system continuously evolves as older technology matures…

THE MORE STARS THE BETTER: The number of stars reflects how well the car performs in Euro NCAP tests, but it is also influenced by what safety equipment the vehicle manufacturer is offering in each market. So a high number of stars shows not only that the test result was good, but also that safety equipment on the tested model is readily available to all consumers in Europe. 

The star rating goes beyond the legal requirements and not all new vehicles need to undergo Euro NCAP tests. A car that just meets the minimum legal demands would not be eligible for any stars. This also means that a car which is rated poorly is not necessarily unsafe, but it is not as safe as its competitors that were rated better.

The pedestrian safety tests are performed at 40 km/h.

LOOK OUT FOR THE LATEST RESULTS :  The five-star safety rating system continuously evolves as older technology matures and new innovations become available. This means that tests are updated regularly, new tests are added to the system and star levels adjusted. For this reason the year of test is vital for a correct interpretation of the car result.

THE LATEST STAR RATING IS ALWAYS THE MOST RELEVANT:  The latest star rating is always the most relevant and comparing results over different years is only valid if the updates to the rating scheme were small. Recently, the inclusion of emerging crash avoidance technology has significantly altered the meaning of the stars.

The following provides some general guidance as to what safety performance the stars refer to in today’s system:

5 STARS: Overall good performance in crash protection. Well equipped with robust crash avoidance technology.

4 STARS: Overall good performance in crash protection; additional crash avoidance technology may be present.

3 STARS: Average to good occupant protection but lacking crash avoidance technology.

2 STARS: Nominal crash protection but lacking crash avoidance technology.

1 STAR: Marginal crash protection.

It is important to note that testing is not mandatory, with vehicle models either being independently chosen by Euro NCAP or sponsored by the manufacturers. That said, it is in the best interest of car manufacturers to have their vehicles tested as car buyers are just as interested in safety as they are about performance. 

  

New record for Suzuki dealers in first full month of post-lockdown sales

Suzuki Auto South Africa has surprised the market with a stellar sales performance in June, with sales figures returning to pre-lockdown levels and its dealer network breaking all existing records.

The S-Presso seems to be the perfect vehicle for cash-strapped South Africans looking for a reliable new car

– André Venter, divisional manager sales and marketing – Suzuki Auto South Africa

“All credit goes to our national dealer network, which worked very hard to reopen all their dealership floors, while meeting government and Suzuki standards for sanitation and safety. Their rapid action allowed us to meet the pent-up demand for good quality, affordable vehicles such as our new S-Presso and popular Swift,” says André Venter, divisional manager for sales and marketing at Suzuki Auto South Africa.

 

According to the National Association of Automobile Manufacturers (Naamsa), Suzuki Auto SA has leapt up the sales charts by selling 1 433 units, with all but one unit sold through the dealer network. This not only ranks Suzuki 7th overall in the sales rankings but gives it a 4.49% share of the total vehicle market and a 7.17% share of the passenger vehicle market.

We will support our dealers as they continue to trade under difficult circumstances

– ANDRÉ VENTER, DIVISIONAL MANAGER SALES AND MARKETING – SUZUKI AUTO SOUTH AFRICA

The S-Presso has proven to be a very popular new model, with a massive 555 new units finding new homes in June. This is the model’s first full month of sales, after Suzuki cancelled its in-person launch and launched it digitally shortly before of the start of South Africa’s national lockdown.

“With a starting price of only R139 900, a service plan and 5-year warranty included, the S-Presso seems to be the perfect vehicle for cash-strapped South Africans looking for a reliable new car. Its design as a compact SUV, with more interior space and high ground clearance, certainly helps,” says Venter.

 

Other Suzuki models that have proven popular after sales restarted, include the Suzuki Swift (297 units), the Ignis (86 units) and the Jimny 4×4 (249 units).

…we have been forced to increase our support staff and available parts storage

– ANDRÉ VENTER, DIVISIONAL MANAGER SALES AND MARKETING – SUZUKI AUTO SOUTH AFRICA

While the entire automotive market has not recovered in step with Suzuki, it is heartening to see a return of general sales activity. Naamsa reports that 31 867 vehicles were sold in June, which is significantly up from the 12 874 vehicles sold in May. It remains well below the 45 953 units sold in June last year and it is a full 105 054 vehicles fewer than in the first six months of 2019.

 

“It was impossible to predict the COVID-19 pandemic and subsequent lockdown or to fully gauge its impact on dealer health, but based on June’s sales it looks like there is a glimmer of hope for the auto industry. We will support our dealers as they continue to trade under difficult circumstances and will fully support the industry, which remains a very significant investor and employer in South Africa,” says Venter.

 

Suzuki last year celebrated its first ten years in South Africa with a new all-time sales record for the year and the introduction of exciting new models such as the Swift and Swift Sport. This year, it hopes to maintain this momentum by moving into new corporate offices, with adjacent parts storage.

“With the growth in our car parc and dealer network, we have been forced to increase our support staff and available parts storage. We have already identified a new corporate head office and warehouse facility in Johannesburg and will move as soon as it is safe to do so,” says Venter.

Nissan introduces new Shop@Home services in South Africa

In response to the unique challenges posed by the COVID 19 pandemic, Nissan is rapidly transforming the customer experience to effectively bring the showroom directly into potential buyers’ homes.

All the most popular services, queries and bookings associated with a trip to your local dealer can now be done virtually from the safety of your living room. This includes an interactive video call with our dealers nationwide linking digital solutions to the physical dealer environment, enabling our customers to virtually connect with our highly skilled sales executives for a real-time virtual demonstration of the vehicle.       

In addition to South Africa, Nissan has grouped its digital and remote services under a new Shop@Home tab on its websites across Middle East, Turkey and India. Services include ordering online, get a quotation or request a call back.  

At Nissan, we listened to customers during this challenging time….

– GUILLAUME CARTIER, nissan Chairman of the Africa Middle East and India (AMI) region

The buying process can also be completed online with the help of a finance calculator and soon a pre-finance assessment will be introduced, as well as comprehensive service and warranty information.

Nissan SA will shortly be offering home test drives with a few pilot dealers, to support the customers who prefer to physically experience a Nissan vehicle of their choice. The next on the list will include a full virtual showroom experience, providing a 360 virtual tour of the dealership and all vehicles from the safety of your living room.

Nissan Chairman of the Africa Middle East and India (AMI) region, Guillaume Cartier, said: “The digital space offers huge potential to revolutionise the vehicle purchase and ownership experience. At Nissan, we listened to customers during this challenging time, and have developed a range of online features and services that allow people to choose, compare, configure and even purchase a vehicle from the comfort and safety of their own homes.”

The pandemic has had a profound impact on businesses and people….

– JONI PAIVA, NISSAN AMI REGIONAL Vice President

In addition to the Shop@Home features, Nissan’s website also has a complete section dedicated to customer wellbeing for the COVID-19 pandemic. It includes fun family activities to do under a lockdown, useful tips to be safe, and updates on Nissan’s contribution in fighting the virus under its COVID-19 Updates tab.

Nissan AMI Regional Vice President, Joni Paiva, commented: “The pandemic has had a profound impact on businesses and people. We are adapting to a ‘new normal’ by providing the functionality needed around buying and owning a vehicle, with the safety, flexibility, and ease of doing so from home or place of work. It is all about convenience for our customers.”

Jaguar I-PACE wins 2020 AutoTrader South African Car of the Year

The Jaguar I-PACE EV400 AWD SE is the 2020 AutoTrader South African Car of the Year!

This is the first time that the competition has been won by a Jaguar and also the first win by an electric car.

The accolade is the latest in a long line of victories for the all-electric I-PACE. It won the 2019 World Car of the Year, World Car Design of the Year and World Green Car awards (the I-PACE was the first model ever to win three World Car titles in the 15-year history of the awards). It also claimed the European Car of Year title last year.

The Mercedes-Benz GLE400d 4Matic was placed second while the Toyota GR Supra 3.0T came third.

The win by a Jaguar and an electric car were two firsts for the contest, which is organised by the South African Guild of Motoring Journalists. Given the lockdown, the winner of the 2020 AutoTrader South African Car of the Year was announced during a virtual awards ceremony that was streamed live – this was another first for the AutoTrader South African Car of the Year.
  • Performance Car: Toyota GR Supra 3.0T
  • Performance Car: Toyota GR Supra 3.0T
There are a number of category winners in the 2020 AutoTrader South African Car of the Year, and these winners were announced as well.

Watch the 2020 Auto Trader South African Car of the Year Announcement

The winner in the Urban Category was the Hyundai Atos 1.1 Motion. This category covers compact budget-friendly passenger vehicles that are ideal for in-town driving. Buyers of these cars typically rate practicality over luxury and performance.

The next category – Family – is especially popular. It consists of mid-size sedans. Buyers of these vehicles expect quality, practicality and comfort –with an element of advanced handling dynamics thrown into the equation. The winner in this category was the Toyota Corolla Hatch 1.2T XR CVT.

  • URBAN CATEGORY WINNER: HYUNDAI ATOS 1.1 MOTION
  • URBAN CATEGORY WINNER: HYUNDAI ATOS 1.1 MOTION

The third category – Leisure – was won by the Volkswagen T-Cross 1.0 TSI Comfortline 85kW DSG. This category covers sports utility vehicles (SUVs) and multi-purpose vehicles (MPVs). Owners of these SUVs and MPVs enjoy the freedom of driving both on and off-road. This – combined a high seating position and flexible cargo space – makes this a popular category amongst the buying public.

  • Leisure: Volkswagen T-Cross 1.0 TSI Comfortline 85kW DSG

The Lifestyle Utility Vehicles Category was won by the Ford Ranger Raptor. These vehicles typically offer supreme 4×4 ability and can be either an SUV or a single or double-cab bakkie.

The highly contested Premium Car Category was won by the overall winner, namely the Jaguar I-PACE EV400 AWD SE. Buyers of these prestigious mid to large vehicles want powerful engines, luxury features and high-end trim options.

The Premium SUV Category caters for vehicles that offer a combination of versatility, comfort, style and performance both on- and off the road. Boasting genuine 4×4 ability without low range, these vehicles are luxurious, spacious and refined. This category was won by the Mercedes-Benz GLE400d 4Matic.

The final category – sport/performance – was won by the Toyota GR Supra 3.0T. Whether it’s a sportier flagship of an existing passenger range or a pure stand-alone model, vehicles in this category have one common trait: superior performance. Accordingly, thoroughbred sports cars are included in this category.

The South African Car of the Year trophy, which has been awarded since 1986, is the country’s most highly respected and sought-after motoring accolade. While the competition has evolved over the years (categories were only introduced recently), one thing has remained true to the contest; it celebrates and rewards automotive excellence. Both the category and overall winners are considered to be benchmarks within their categories. The 2020 competition was no exception, with many of the winners having already achieved international acclaim.

Nissan announces four-year business plan for Africa, Middle East and India region

Yokohama, Japan – Nissan’s chief operating officer Ashwani Gupta helped engineer the troubled carmaker’s latest turnaround plan. Now his allies are pressing the board to promote him to co-CEO to drive the new strategy, said four people with direct knowledge.

Thus far, Nissan’s 12-member board has no plan to change the roles of Chief Executive Makoto Uchida or his No. 2 Gupta, the sources told Reuters. But the behind-the-scenes campaign, involving at least half a dozen current and former executives, points to continued tensions at the top of the Japanese carmaker, which has had four CEOs in four years.

The sources, all of whom have ties to Nissan’s leadership team, declined to be identified because they aren’t authorised to speak to reporters and because of the sensitivity of the topic.

Nissan responded in a statement to Reuters there are “no plans or consideration for any change in the management structure at Nissan, and no change to the close collaborative working relationship between Mr Uchida and Mr Gupta in their current roles.” Speculation to the contrary is baseless and misleading, the statement went on.

Lobbying to promote Gupta, 49, has intensified, the sources said, since Nissan unveiled a four-year recovery plan on May 28 to slash costs and strengthen its global alliance with Renault and Mitsubishi. Indian-born Gupta, an industry veteran, was instrumental in drawing up the plan. His allies now want him to implement it.

…the main focus of the plan is not restructuring.

According to the people with knowledge of the matter, Gupta’s supporters are proposing that he either share the CEO role with Uchida, or replace his boss, with Uchida becoming chairman. One of the sources, a Nissan executive, told Reuters: “We’re clear enough in telling the board what our expectations are. But we don’t want to push the issue too hard. We want this to happen in a natural way.”

The uncertainty threatens to increase instability at Nissan that stretches back to late 2018, when long-time leader Carlos Ghosn was arrested and fired because of alleged financial misconduct, which he denies. Ghosn was Nissan’s CEO through April 2017, when he stepped aside, remaining as chairman. Since Ghosn, Nissan has had three CEOs. The discussion about Gupta’s role is also a distraction as Nissan wrestles with an array of problems, from its own financial woes to the industry-wide impact of the COVID-19 pandemic that is hurting sales.

The Nissan plan is a restructuring plan, no matter how you slice it,

The sources said Gupta’s allies have become emboldened in recent weeks because of growing doubts among rank-and-file employees about Uchida’s ability to lead Nissan back from its first annual loss in 11 years.

Two of the sources cited Uchida’s performance during a news conference on May 28 at which he presented the plan to cut Nissan’s production capacity and model range, and put new emphasis on sharing costs and investment with Nissan partners Renault and Mitsubishi Motors. Uchida emphasized that “the main focus of the plan is not restructuring.” Its purpose, he said, is “to build a financial foundation that will lead to sustained future growth. For that future growth, we plan to continue to invest in (product and technology) development.”

The sources said Uchida’s comments displayed a lack of urgency at a critical moment.

“The Nissan plan is a restructuring plan, no matter how you slice it,” said Tokyo-based SBI Securities analyst Koji Endo. “But Uchida fell short of clearly defining this as a restructuring plan. I think it would’ve served him better if Uchida had said honestly what this is, in order to instill the urgency of the plan and to stress people need to scramble.”

… management is “focused and united on the delivery of the transformation program,

Gupta is already taking on much of the leadership of Nissan, said the four people with direct knowledge. Uchida, they said, is less engaged. Another source, a mid-ranking global product distribution strategy manager, said Gupta has hosted all recent meetings attended by this manager and his colleagues at head office in Yokohama to discuss recovery in key markets like China and the United States.

“He’s doing all the heavy lifting in formulating the plan, and we are not getting any guidance from Uchida,” the manager said.

Nissan said in its statement to Reuters that the management is “focused and united on the delivery of the transformation program, led by chief executive officer Makoto Uchida. Ashwani Gupta, as chief operating officer, is working intensively in partnership with Mr. Uchida on executing the program.”

Nissan’s recovery plan draws on ideas previously employed by Gupta to reinvigorate the commercial vehicle businesses of Renault and Nissan. After joining Renault in India in 2006, Gupta became vice president in charge of Renault’s global commercial vehicle business, a job he held until April 2019, when he was named COO of Mitsubishi.

In drawing up Nissan’s latest turnaround strategy, Gupta worked closely with Renault’s chairman, Jean-Dominique Senard. As a consequence, Gupta and Senard, who sits on the Nissan board, have developed a close relationship, the sources said.

According to two of the sources, this might persuade Senard to support making Gupta co-CEO. If Gupta were to be promoted, the sources said, it would be positive for the Nissan-Renault alliance because Uchida and Senard have yet to develop a solid relationship.

A spokesperson for Renault said the company wouldn’t comment on speculation, adding that the relationship between the current leaders of Renault, Nissan and Mitsubishi is “excellent.” Mitsubishi declined to comment for this article. 

iol / Reuters

VW apologizes for racist advert

Frankfurt – Volkswagen’s management board on Thursday apologised for the company’s publication on its Instagram page of a racist advert and said the clip was published because of a lack of cultural sensitivity rather than because of racist intentions.

“We can state that racist intentions did not play any role whatsoever. We found a lack of sensitivity and procedural errors,” Hiltrud Werner, Volkswagen’s management board member for integrity and legal affairs, said in a statement.

“Also on behalf of the Board of Management, I would like to formally apologise for hurting people as a result of a lack of intercultural sensitivity,” Werner said.

The ad shows an oversized white woman’s hand picking up a black man in a suit and moving him around before flicking him into a building and away from the yellow Golf car parked nearby.

We rightly stand accused of a lack of intercultural sensitivity here….

– Juergen Stackmann

Viewers were quick to point out that the tagline reading “Der neue Golf” (The new Golf) faded in in such a way that it appeared to first spell out the N-word in German.

Other social media users took offence at the sign above the building the man disappears into, which reads “Petit Colon”, a reference to colonialism.

VW replied to the flood of criticism on Instagram, insisting that the “origin of the people depicted is irrelevant” and that the company opposed “all forms of racism, xenophobia and discrimination”.

“As you can imagine, we are surprised and shocked that our Instagram story could be so misunderstood,” the statement said, adding that it would no longer run the ad. Petit Colon is a real cafe in Buenos Aires, Argentina, located near the Teatro Colon. In French the term translates into “small settler,” which has colonial undertones.

Juergen Stackmann, the man responsible for VW’s marketing, said that when he first saw the ad he thought it was fake.

“We rightly stand accused of a lack of intercultural sensitivity here and, as member of the Board of Management responsible for Marketing and After Sales, I take responsibility for that. I will personally ensure that training is given, a Diversity Board is consulted and controls are improved.”

Volkswagen has a history of blunders. In March last year the company’s supervisory board condemned remarks made by the company’s chief executive after he appeared to allude to a Nazi-era slogan.

At the time, Herbert Diess said “EBIT macht frei” before apologising for the comments and explaining he in no way wanted to draw a comparison to the Nazi-era slogan “Arbeit macht frei”, which appeared on the gates of Auschwitz during the Holocaust.

EBIT refers to a company’s earnings before interest and taxes and Diess had sought to emphasise that Volkswagen’s operational freedom would increase with higher profitability.

Meet the 2020 AutoTrader Car of the Year Semi-Finalists

South Africa’s premiere motoring journalists have voted. So too have members of the public. The votes have been tallied and 25 semi-finalists have been announced for the 2020 AutoTrader South African Car of the Year competition.

One of these semi-finalists will win the most sought-after title in the South African automotive industry, that of 2020 AutoTrader South African Car of the Year. 

“The 25 vehicles hail from 16 different car manufacturers, and they include anything and everything from family runabouts to sports cars, and from luxurious sports utility vehicles (SUVs) to bakkies,” reveals Rubin van Niekerk, chairman of the South African Guild of Motoring Journalists (SAGMJ).

Some of the vehicles on the list have already won major international accolades. The Jaguar I-Pace, for instance, made history when it won an unprecedented three awards – World Car of the Year, World Green Car and World Car Design of the Year – at the 2019 World Car Awards. “Were it to win the 2020 AutoTrader South African Car of the Year title, it would be the first electric car to take top honours in the 34-year old competition,” notes AutoTrader CEO, George Mienie.

In most competitions around the world, journalists don’t get together to physically drive the vehicles

– GEORGE MIENE, CEO – AUTOTRADER

The Mazda3 has recently been named Supreme Winner at the 2019 Women’s World Car of the Year Awards. It also scooped the 2019 Thailand Car of the Year and the 2020 China Car of the Year trophies, while the Toyota Corolla has recently been named a 2020 European Car of the Year finalist.

AutoTrader became the title sponsor for the competition, organised by the SAGMJ, in 2019 – and it has facilitated the successful consumer vote. According to Mienie, public interest in the competition is intense. “This year, the number of public votes by AutoTrader’s car buying consumers has more than doubled. This is a clear indication that South Africans want to have their say in these top motoring awards,” he comments.

And which vehicle did they vote for? “Of all the semi-finalists, the car that received the most public votes was the Mazda3,” Mienie reveals.

Now that the semi-finalists have been named, voting for the finalists will commence; for the first time in the competition’s history, consumers will be able to vote alongside motoring experts. A special event in Johannesburg on December 4 will reveal which cars make up the 14 finalists.

This event will be followed by the test days in March 2020, when 27 of South Africa’s top motoring journalists (our Editor, Vuyi Mpofu being among them) will put the vehicles through their paces. According to Van Niekerk, this is one of the most important components of the competition. “In most competitions around the world, journalists don’t get together to physically drive the vehicles. They simply score them electronically or on paper. In South Africa however, journalists spend two full days evaluating every single aspect of each finalist – from design, technology and engineering to handling, safety and value for money; followed by the final scoring. Our methodology is both thorough and extremely scientific, and yields the most deserving category and overall winners,” he added.

Commenting on the list of Finalists, Vuyi said she was delighted to see the Mahindra in the running, adding that the brand had worked hard to establish itself in the market, “Making it onto the list is not only a huge vote of confidence for Mahindra, but also a clear demonstration that even though South Africans are extremely particular about the brands they drive, they are fair and open to acknowledging vehicles which are not ‘main-stream’. 

The category and overall winners will be announced at an event hosted by AutoTrader in April 2020.   Herewith a list of the 2020 AutoTrader South African Car of the Year semi-finalists

Audi A1

Audi Q3

BMW 3 Series

BMW 8 Series

BMW X5

Citroën C3 Aircross

Ford Ranger

Ford Ranger Raptor

Hyundai Atos

Hyundai Santa Fe

Jaguar I-PACE

Kia Sportage

Mahindra XUV300

Mazda3

Mercedes-AMG CLS 53

Mercedes-Benz A-Class Sedan

Mercedes-Benz GLE

Mitsubishi Triton

Peugeot 5008

Subaru Forester

Suzuki Swift Sport

Toyota Corolla Hatch

Toyota RAV4

Toyota Supra

Volkswagen T-Cross