Heels & Horsepower Magazine

New state-of-the-art Jaguar Land Rover dealership opens in Bryanston

By H&H Admin

After several months of renovations, the Jaguar Land Rover Bryanston dealership has re-opened featureing a state-of-the-art look and features.

The well-known Jaguar Bryanston dealership at the corner of William Nicol and Peter Place has undergone a complete renovation and reopened as a dual-brand retailer selling and servicing both Jaguar and Land Rover vehicles.

First opened in 1999, the dealership has serviced Jaguar customers in Johannesburg’s northern suburbs for more than 20 years.

The facility was closed temporarily in October 2020 for refurbishments, and has re-emerged as a new, 7,000 square meter premises to continue delivering world-class experiences to customers in the area.

The new dealership’s 1,300 square metre showroom floor is large enough to showcase 20 new and approved pre-owned vehicles, and visitors can relax or work in a comfortable lounge area complete with a complimentary coffee barista.

A delivery bay adjacent to the showroom offers an intimate and private atmosphere for the handover of customers’ new luxury vehicles.

The site’s overhauled service centre is equipped with 22 workshop bays and lifts, including areas dedicated for Jaguar Land Rover’s growing selection of electrified vehicles.

The spacious parking area is also prepared for the future of emissions-free motoring with two dedicated electric vehicle (EV) parking bays with 22kW AC charging stations. These chargers are available to the public with any EV or plug-in hybrid vehicle during business hours.

Volkswagen launches the new Polo with South Africa’s first NFT brand campaign

By H&H Admin

In celebration of the new Polo with IQ.DRIVE, Volkswagen, the People’s Car brand has launched South Africa’s first NFT (Non-Fungible Token) brand campaign

In celebration of the new Polo with IQ.DRIVE, Volkswagen is taking things to the next level while embracing the future of mobility. The People’s Car brand has launched South Africa’s first NFT (Non-Fungible Token) brand campaign, with a future-focused commercial incorporating Volkswagen’s first collections of NFTs.

“Our new Polo NFT campaign and Mzansiverse commercial is testament to Volkswagen’s eye on the future, not only in the innovation of our vehicles but in embracing the passions of our fans and driving evolution in how we engage with them,” said Bridget Harpur, Head of Marketing for the Volkswagen Passenger Car Brand.

Inspired by the virtual realm and gaming trends, the new commercial portrays the innovative new Polo navigating through a futuristic and gamified version of Mzansi – the Mzansiverse – with digital avatar characters to match.

The ad offers fans a window into a future South Africa like they’ve never seen it before. Inspired by the metaverse and powered by the new Polo with IQ.DRIVE, Volkswagen has created a real-meets-virtual world where anything is possible.

Like Volkswagen, the commercial is leading the way as the first brand ad, globally, to incorporate NFTs in the creative. To celebrate the game-changing arrival of the new Polo, Volkswagen has created five unique collections of NFTs and dropped them into the commercial to gamify the fan experience.

With the Polo being locally manufactured and in the spirit of Volkswagen’s continued commitment to ‘Drive Local, Support Local’ the entire campaign, commercial and NFT Collections are all proudly locally created.